Associate Director, Liver (PBC) Franchise Marketing – Regional Engagement Lead (East)

Role Summary

Associate Director, Liver Franchise Marketing – Regional Engagement, Insights and Events will report to the Senior Director, US Liver Franchise Opinion Leader Programming. This role supports the Liver franchise with a focus on Primary Biliary Cholangitis (PBC). It requires strategic thinking, strong execution, leadership, compliance mindset, and cross-functional collaboration. Field-based role in the East Region; preferred location: New Jersey, New York, or Pennsylvania.

Responsibilities

• Support the development and execution of the PBC Marketing strategic plan focusing on regional engagement, insight gathering, and events management.
• Coordinate Liver Franchise strategic priorities with Marketing & Sales and cross-functional teams.
• Develop and implement key regional priority opportunities and activations.
• Foster the Liver leadership narrative and amplify key partnership activities.
• Develop and execute insight plans for key stakeholders, including speaker bureaus and regional advisory boards when appropriate.
• Coordinate Gilead‚Äôs presence at Liver events and sponsorships, ensuring cross-organizational engagement and alignment with commercial priorities.
• Manage and direct agency partners to deliver on the annual tactical plan within the assigned budget.
• Develop and deliver presentations to internal stakeholders and external audiences.
• Ensure compliance with all relevant laws, regulations, and policies.

Qualifications

• Basic Qualifications: Bachelor's Degree and 10 years of experience OR Master's Degree and 8 years of experience OR PhD and 2 years of experience.
• Preferred Qualifications: 10 years of professional experience; 8+ years MS/MA or MBA; Bachelor's in marketing or related field; familiarity with marketing fundamentals, strategy, sales, and commercial policies; experience in marketing research and/or pharmaceutical sales; MBA or advanced degree in business or public health; Liver experience and relationships; strong customer focus; collaborative work style; excellent interpersonal, verbal, and written communication; ability to simplify complex topics; strong listening and adaptability; proven project management with multiple priorities.

Skills

• Strategic planning and execution
• Stakeholder management and cross-functional collaboration
• Event management and speaker bureau coordination
• Agency management and budget oversight
• Presentation development and delivery
• Compliance and regulatory awareness
• Strong written and verbal communication

Education

• Bachelor‚Äôs degree in marketing or related field (required for preferred qualifications)
• Advanced degree (MBA or similar) desired

Additional Requirements

• Field-based role in the East Region; preferred location in NJ/NY/PA