Associate Director, Lifecyle Management, GI and Inflammation Business Unit (GIBU)

Role Summary

Associate Director, Lifecyle Management, GI and Inflammation Business Unit (GIBU) at Takeda Pharmaceutical. Location: Cambridge, MA (hybrid arrangement). Lead efforts to maximize brand value by owning high-priority initiatives, including the Pediatric launch, lifecycle management opportunities, competitive readiness, and cross-functional initiatives.

Responsibilities

• Play a key role in lifecycle management, aligning enterprise and brand strategies with development and pipeline priorities, leveraging market insights and clinical knowledge to shape competitive readiness plans and lead strategic initiatives.
• Collaborate cross-functionally to identify growth opportunities, optimize portfolio performance, and ensure alignment with corporate, regulatory, and market dynamics.
• Balance strategic foresight, data-driven decision-making, and hands-on leadership to execute initiatives that maintain the brand's position in a changing marketplace.

Pediatric Launch Readiness

• Lead cross-functional orchestration of Pediatric launch readiness with strategic planning and alignment of teams on priorities and critical success factors.
• Represent the commercial team on label working groups to support development of PI.
• Establish measurable KPIs to track launch success and course-correct via data-driven insights and analytics.
• Identify potential risks impacting the launch plan and implement mitigation strategies.
• Ensure compliance with regulatory and quality standards during pre-launch and post-launch activities.

Competitive Readiness

• Leverage competitive intelligence to inform tailored strategies, playbooks, and readiness workshops for Takeda's commercial and field teams.
• Participate in PRT Review process; partner with Agency teams to support resource generation, approval, and internal and field rollout.

Lifecycle Management Strategy & Brand Optimization

• Serve as the commercial lead on cross-functional LCM teams, collaborating with Global, R&D, Supply Chain, Regulatory, Medical, Market Access, and Sales.
• Support business case development for lifecycle investments and present recommendations to senior leadership; contribute to long-range forecasts and revenue projections.
• Ensure effective integration of LCM activities with ongoing brand marketing campaigns.

Qualifications

• Bachelor's degree in Life Sciences, Business, Marketing, or related field required; MBA or advanced degree preferred.
• 7+ years in pharmaceutical marketing, product management, or lifecycle management.
• Significant experience with competitive intelligence, brand strategy, and market insights within the pharmaceutical industry.
• Proven track record of developing and executing brand strategies across various lifecycle stages.
• Strong strategic thinking and analytical capabilities.
• Clinical and business acumen with the ability to interpret and apply clinical data to cross-functional strategy development.
• Exceptional collaboration, communication, and leadership skills to manage projects and drive cross-functional alignment in a matrixed environment.
• Project management expertise with ability to juggle multiple priorities under tight timelines.
• Proficiency in interpreting market data, competitive landscapes, and financial performance metrics.
• Ability to use AI tools to drive efficiency and innovation.