Associate Director, IT Marketing Technologies

Role Summary

Associate Director, IT Marketing Technologies on the Information Technology team to help expand what’s possible for patients with serious diseases. Responsible for connecting Salesforce Marketing Cloud (SFMC) to support compliant, effective, and data-driven customer engagement across brands and regions. This is a hybrid role based out of the Bridgewater, NJ office.

Responsibilities

• Align Salesforce Marketing Cloud initiatives with commercial strategy, data governance, and compliance policies (including privacy, consent, and regulatory requirements).
• Provide technical ownership of the Salesforce Marketing Cloud platform, ensuring system performance, scalability, and integration with CRM and data ecosystems.
• Oversee technical architecture, data design, and integration pipelines between SFMC with Health Cloud, Snowflake, Veeva CRM, and Master Data Management.
• Lead and review vendor-delivered technical solutions, ensuring alignment with enterprise standards, security, and scalability.
• Partner with vendors, including performance oversight, code review, and adherence to SLAs and best practices.
• Drive platform governance, release management, and change control in partnership with IT operations and compliance.
• Establish, deliver, and monitor key performance indicators and process improvements within the platform.
• Oversee campaign enablement, automation workflows, and customer journey configuration within Salesforce Marketing Cloud.
• Ensure data quality, segmentation accuracy, and end-to-end campaign execution support.
• Support continuous improvement by identifying opportunities to enhance marketing automation, personalization, and analytics.

Qualifications

• Required: Bachelor’s degree and 8+ years of experience in IT or Marketing Technology, including at least 4 years working directly with Salesforce Marketing Cloud in an enterprise environment.
• Preferred: Experience managing multi-brand/product Marketing Cloud environments.
• Proven experience managing or overseeing third-party vendors or implementation partners.
• Strong understanding of Salesforce Marketing Cloud architecture, configuration, and automation, AMPscript, SQL, and data extensions, along with REST/SOAP APIs and system integrations.
• Experience with Salesforce Sales/Service Cloud integration patterns.
• Knowledge of data privacy, consent, and pharma marketing compliance frameworks.
• Excellent communication skills with the ability to translate complex technical concepts into business-friendly language.

Skills

• Salesforce Marketing Cloud (SFMC)
• AMPscript, SQL, data extensions
• REST/SOAP APIs and system integrations
• Marketing automation, audience targeting, and customer journey orchestration
• Data governance, privacy/compliance, and security
• Vendor management and cross-functional collaboration

Education

• Bachelor’s degree or equivalent experience