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Associate Director, International Marketing – Pan-Immunology Strategic Marketing

AbbVie
Full-time
Remote friendly (Mettawa, IL)
United States
$137,500 - $261,000 USD yearly
Marketing

Role Summary

Associate Director, International Marketing – Pan-Immunology Strategic Marketing. This role leads strategic planning, governance, and alignment of marketing initiatives across immunology indications, driving portfolio-wide priorities in partnership with global and affiliate teams. Develops strategic business plans and frameworks for cross-indication aspects and collaborates with matrixed functions to support immunology marketing strategy.

Responsibilities

  • Develops and implements portfolio-level marketing strategies to maximize patient, HCP, and stakeholder impact across diverse immunology indications.
  • Ensures alignment and coordination between IMCO, US, Area, and affiliate country-level immunology teams.
  • Facilitates strategic prioritization, resource distribution, and governance, considering regulatory and scientific nuances in immunology.
  • Maintains two-way dialogue with IMCO/Area/Affiliate leaders to ensure portfolio strategy aligns with local needs.
  • Keeps current on immunology pipeline developments, competitive landscape, emerging science, and patient journey evolution.
  • Identifies, analyzes, and translates portfolio, product, brand, customer, patient, and other information to frame business problems and strengthen brand plans across Immunology.
  • Directs cross-Immunology and above-brand research efforts and understands the healthcare business environment, including international markets, payers, distribution channels, and pricing strategies.
  • Analyzes financial and market results to optimize business plans; assists in developing financial plans (Annual plans and LRP).
  • Develops and articulates portfolio marketing strategies that are impactful, executable by TAs and countries, and financially/clinically supported.
  • Continuously applies business and financial acumen to Immunology and per product/TA.
  • Leads projects to deliver high-quality work on time and ensures regulatory and compliance guidelines are followed.

Qualifications

  • Basic:
    • Outstanding interpersonal skills and ability to work in a fast-paced environment.
    • Strong leadership competencies, including influence management, consensus-building, and addressing ambiguity with multiple partners.
    • Experience with interpersonal change management and culture change is preferred.
    • Strong business writing and oral communication skills with presentation development experience.
    • Strong social skills with emphasis on leadership, relationship development, and influence.
    • Attention to detail and accuracy in communications.
    • Skilled in planning, project management, time management, communication, decision-making, and organizational relationships.
    • Ability to achieve results through a matrix organization and earn respect from peers and management.
    • Ability to engage and motivate Area and Affiliate Brand Team leaders.
    • Willingness to travel at least 20%.
  • Qualifications:
    • Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
    • Experience and proven track record in Immunology; Dermatology experience is desired.
    • Multiple experiences within commercial pharmaceutical roles (Brand, MHC, Sales, BD, NPD).
    • Understanding of cross-functional impacts and marketing concepts within strategic planning.
    • Experience in financial planning and analysis.
    • Experience in international product launches.

Skills

  • Strategic planning and governance
  • Portfolio marketing management
  • Financial planning and analysis
  • Stakeholder management and influence
  • Cross-functional collaboration
  • Regulatory and compliance awareness
  • Market and competitive intelligence
  • Strong communication and presentation skills

Education

  • Not specified in the provided content.
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