Associate Director, International Market Analytics and Business Intelligence, Oncology - Elahere
AbbVie
6 hours ago
Remote friendly (Mettawa, IL)
United States
$141,500 - $268,500 USD yearly
Marketing
Job Description
Strategic partner leveraging data, secondary analyses, and primary market research to make informed business decisions; lead International Market Analytics and Business Intelligence (IMABI) voice on commercial teams. Represent the voice of the customer to enable better patient outcomes and help prepare the Elahere team for earlier-line launch touchpoints.
Specific responsibilities include:
- Serve as IMABI lead supporting ongoing Elahere launch and preparation for earlier-line launches; trusted partner for brand research and analytics
- Support Elahere cross-functional team
- Lead cross-functional business teams; data-mine custom and syndicated data to identify growth opportunities and address market trends
- Track KPIs and brand/competitor performance via Monthly Brand Performance reviews and secondary research deep dives
- Co-create and execute plans with Area and Key Affiliate contacts; ensure consistency of market understanding
- Collaborate across IMABI and Brand teams; streamline processes; identify best practices and new data sources/analyses
- Lead continuous brand planning based on patient journey, market landscape, trends, competitive activity, and value drivers; address patient/HCP knowledge gaps
- Partner with Differentiation and Standard of Care and Advanced Customer Engagement (ACE)/Customer Excellence leads; connect learnings and provide 3–5 year market evolution insights
- Contribute to annual Long Range Planning (LRP) with brand/indication market share and competitor assumptions
- Deliver actionable integrated analytics (descriptive and diagnostic) across IMABI, Commercial Excellence, and Marketing
- Lead and participate in IMABI capability improvement initiatives
- Ensure activities are on time, within budget, and aligned with financial/ethical compliance
Qualifications
- BA/BS required; MBA/MA preferred; concentration in market research, marketing, or social science; statistical knowledge a plus
- 7–10+ years in Marketing Analytics and Business Intelligence with global/country data sources and insight approaches
- Experience developing Market Research/Analytics Plans
- Oncology experience a plus
- Ability to synthesize and present multi-source (secondary/primary; quantitative/qualitative) insights into business-relevant actions
- Strong strategic thinking, thought leadership, and storytelling
- Experience influencing cross-functional global/affiliate teams
- Self-starter, intellectual curiosity, strong business acumen; ability to interact with all org levels
- Agile/nimble with strong collaboration; builds trust and respect
- Ability to independently analyze/synthesize evidence and develop insights/hypotheses
- Working knowledge of Large Language Models (LLMs) via prompt-based exploration of insights
Strategic partner leveraging data, secondary analyses, and primary market research to make informed business decisions; lead International Market Analytics and Business Intelligence (IMABI) voice on commercial teams. Represent the voice of the customer to enable better patient outcomes and help prepare the Elahere team for earlier-line launch touchpoints.
Specific responsibilities include:
- Serve as IMABI lead supporting ongoing Elahere launch and preparation for earlier-line launches; trusted partner for brand research and analytics
- Support Elahere cross-functional team
- Lead cross-functional business teams; data-mine custom and syndicated data to identify growth opportunities and address market trends
- Track KPIs and brand/competitor performance via Monthly Brand Performance reviews and secondary research deep dives
- Co-create and execute plans with Area and Key Affiliate contacts; ensure consistency of market understanding
- Collaborate across IMABI and Brand teams; streamline processes; identify best practices and new data sources/analyses
- Lead continuous brand planning based on patient journey, market landscape, trends, competitive activity, and value drivers; address patient/HCP knowledge gaps
- Partner with Differentiation and Standard of Care and Advanced Customer Engagement (ACE)/Customer Excellence leads; connect learnings and provide 3–5 year market evolution insights
- Contribute to annual Long Range Planning (LRP) with brand/indication market share and competitor assumptions
- Deliver actionable integrated analytics (descriptive and diagnostic) across IMABI, Commercial Excellence, and Marketing
- Lead and participate in IMABI capability improvement initiatives
- Ensure activities are on time, within budget, and aligned with financial/ethical compliance
Qualifications
- BA/BS required; MBA/MA preferred; concentration in market research, marketing, or social science; statistical knowledge a plus
- 7–10+ years in Marketing Analytics and Business Intelligence with global/country data sources and insight approaches
- Experience developing Market Research/Analytics Plans
- Oncology experience a plus
- Ability to synthesize and present multi-source (secondary/primary; quantitative/qualitative) insights into business-relevant actions
- Strong strategic thinking, thought leadership, and storytelling
- Experience influencing cross-functional global/affiliate teams
- Self-starter, intellectual curiosity, strong business acumen; ability to interact with all org levels
- Agile/nimble with strong collaboration; builds trust and respect
- Ability to independently analyze/synthesize evidence and develop insights/hypotheses
- Working knowledge of Large Language Models (LLMs) via prompt-based exploration of insights