Associate Director, International Market Analytics and Business Intelligence, Immunology (Gastro)

Role Summary

Associate Director, International Market Analytics and Business Intelligence, Immunology (Gastro). The IMABI role is a strategic partner for internal partners/stakeholders, leveraging data, secondary analyses, and primary market research to make informed and operational decisions. They will be the lead International Market Analytics and Business Intelligence (IMABI) voice on business teams and will facilitate business insights and develop actionable recommendations that drive key business needs and objectives. This role represents the voice of the customer to enable better outcomes for patients.

Responsibilities

• Serve as the IMABI lead supporting Rinvoq UC/Skyrizi UC and Cross Gastroenterology, becoming a trusted partner for both brand research and analytics capabilities
• Enable and demonstrate leadership on cross-functional business teams on a launched brand. Data-mine both custom research and data to uncover insights that identify opportunities for growth; proactively identify and enable the teams to address trends and changes in the market landscape
• Support brands using tracking and measuring KPIs, Monthly Brand Performance reviews and secondary research deep dives (syndicated chart audits, IQVIA MIDAS etc.) Track Key Performance Indicators and Performance of brand and competitors, enabling the team to make better and more rapid business decisions.
• Develop and maintain working relationship with Area and Key Affiliate contacts to co-create and execute plans and ensure consistency of our market understanding
• Work collaboratively with Cross-functional Brand Team, and across IMABI to maximize business results, streamline processes and identify best practices. Proactively identify new data sources, analyses opportunities and research methodologies to ensure the team is making decisions based on objective and comprehensive insights
• Play a leading role in the continuous brand planning process based on deep understanding of patient journey, market landscape and trends, competitive activity, and market value drivers. Lead the brand team to objectively assess the market and influence the creation of a viable positioning that drives the business forward. Identify opportunities to enhancing patient and HCP knowledge gaps.
• Serve as strategic partner to Differentiation and Standard of Care leads, providing insights that can be used to drive tactical execution and measurement
• Serve as strategic partner to Advanced Customer Engagement (ACE) lead and broader Customer Excellence team, dot-connecting ACE learnings to other primary and secondary insights. Provide insights to both current dynamics and future market evolution over the next 3-5 years to guide brand teams in successful launch strategies, portfolio management and growth.
• Contribute to financial planning process, responsible for input into the annual Long Range Planning (LRP) process by providing expertise and guidance on brand/indication market shares and competitor assumptions.
• Effectively work across functions within IMABI, Commercial Excellence, and Marketing teams to deliver actionable integrated analytics (descriptive and diagnostic)
• Lead and participate in initiatives to improve IMABI capabilities
• Ensure all IMABI activities are conducted on time, within budget and in accordance with financial and ethical compliance guidelines

Qualifications

• BA or BS degree required. Advanced degree (MBA or MA) preferred. Degree concentration in market research, marketing, or social science. Statistical knowledge is a plus
• Minimum 7-10 years of experience in Marketing Analytics and Business Intelligence, include strong working knowledge of key data sources and approaches into gaining insights at the global and country level.
• Previous experience with developing Market Research/Analytics Plans.
• Experience in Immunology a plus. Experience in Gastroenterology a plus.
• Experience in synthesizing and presenting data from multiple sources (secondary and primary data sources, quantitative and qualitative research) into easily understandable and action oriented, relevant to the business insights.
• Excellent strategic thinking and thought leadership with strong storytelling capabilities.
• Experience influencing cross-functional, global and affiliate teams.
• Self-starter with intellectual curiosity and strong business acumen.
• Ability to interact effectively with all levels of the organization
• Ability to be agile and nimble to changing business conditions, strong collaboration and teamwork across functional groups to contribute to a productive work culture. Create trust and respect within the department and brand team
• Ability to comprehend and utilize advanced analytics to help drive decision making to improve performance. Specifically, the ability to independently analyze and synthesize evidence from multiple sources to develop insights and potential hypotheses for further exploration.
• Working knowledge of utilizing Large Language Models (LLMs) through efficient use of prompts to explore insights from prior market research reports, secondary data, and syndicated reports.

Education

• BA or BS degree required. Advanced degree (MBA or MA) preferred. Degree concentration in market research, marketing, or social science. Statistical knowledge is a plus