Associate Director, International ICEX Content Excellence Strategy Lead

Role: The ICEX Content Excellence Associate Director oversees the International Content Excellence framework across multiple therapeutic areas and affiliates at AbbVie, focusing on managing, optimizing, and advancing content processes to align with brand strategies and compliance standards. Responsibilities include overseeing the content lifecycle—covering strategic planning, creation, review, and maintenance—driving the adoption of new content tools, and setting quality benchmarks. The role requires collaboration with cross-functional teams such as Brand, Medical, Regulatory, and Affiliate partners, to ensure content quality and performance metrics are met and continuously improved. Key competencies include strategic thinking, digital marketing expertise, process optimization, project leadership, and compliance knowledge within regulated pharma environments. Qualifications demand a bachelor’s degree in Marketing, Communications, Life Sciences, or related fields, with a preference for advanced degrees (e.g., MBA, PharmD). Candidates should possess 8+ years of experience in brand marketing, content strategy, or digital marketing in healthcare or pharma settings, with proven ability to lead cross-functional initiatives and improve content workflows. High-value specifics include expertise in digital content management, regulatory compliance, and experience supporting multi-country or multi-therapeutic area initiatives. The role involves working within a regulated environment with a focus on digital content excellence, cross-functional influence, and continuous process improvement.