Associate Director, Integrated Insights, Analytics and Market Research
Biogen
20 days ago
Remote friendly (Cambridge, MA)
United States
Marketing
This is a hybrid role and will require frequent on-site presence at our Cambridge MA facility.
What You’ll Do
- Design and execute primary market research (segmentation, message testing, patient/HCP studies)
- Analyze and synthesize secondary data (claims and market data) to track performance and surface opportunities
- Serve as the go-to insights partner for the asset, aligning work to brand priorities and decision points
- Own the integrated insights narrative across research and secondary analytics; translate findings into clear recommendations
- Frame ambiguous problems, propose the right research/analytics approach, and manage vendor scope, timelines, and deliverables end-to-end
- Develop executive-ready materials for senior stakeholders and present with clarity
- Partner cross-functionally (e.g., Marketing, Market Access) to translate insights into action
- Contribute to Integrated Customer Planning (ICP) and budget planning with customer/market inputs
- Support KPI and dashboard requirements by defining questions, metrics, and implications with analytics partners
Required Skills
- Bachelor’s degree required (Business, Data Sciences, or related); Master’s (MBA/MS) preferred
- Minimum 8 years’ pharma/biotech market research experience (or vendor/consultancy), with broad methods across demand assessment, segmentation, concept/message testing, FF effectiveness studies, and ATUs across multiple therapeutic areas
- Depth in at least two areas: primary research methods and secondary analytics
- Experience leading projects end-to-end, including problem definition and vendor management
- Strong synthesis/storytelling; ability to produce concise, executive-ready PowerPoint
- Working knowledge of common pharma data sources and analysis/visualization tools
Preferred Skills
- Forecasting familiarity
Benefits
- Medical, Dental, Vision, & Life insurances; Fitness & Wellness programs (fitness reimbursement); Short- and Long-Term Disability insurance; 15+ days paid vacation with end-of-year shutdown (Dec 26–Dec 31); Up to 12 paid holidays + 3 personal significance days; 80 hours sick time/year; Paid Maternity and Parental Leave; 401(k) with company match; Employee stock purchase plan; Tuition reimbursement up to $10,000/year; Employee Resource Groups participation
What You’ll Do
- Design and execute primary market research (segmentation, message testing, patient/HCP studies)
- Analyze and synthesize secondary data (claims and market data) to track performance and surface opportunities
- Serve as the go-to insights partner for the asset, aligning work to brand priorities and decision points
- Own the integrated insights narrative across research and secondary analytics; translate findings into clear recommendations
- Frame ambiguous problems, propose the right research/analytics approach, and manage vendor scope, timelines, and deliverables end-to-end
- Develop executive-ready materials for senior stakeholders and present with clarity
- Partner cross-functionally (e.g., Marketing, Market Access) to translate insights into action
- Contribute to Integrated Customer Planning (ICP) and budget planning with customer/market inputs
- Support KPI and dashboard requirements by defining questions, metrics, and implications with analytics partners
Required Skills
- Bachelor’s degree required (Business, Data Sciences, or related); Master’s (MBA/MS) preferred
- Minimum 8 years’ pharma/biotech market research experience (or vendor/consultancy), with broad methods across demand assessment, segmentation, concept/message testing, FF effectiveness studies, and ATUs across multiple therapeutic areas
- Depth in at least two areas: primary research methods and secondary analytics
- Experience leading projects end-to-end, including problem definition and vendor management
- Strong synthesis/storytelling; ability to produce concise, executive-ready PowerPoint
- Working knowledge of common pharma data sources and analysis/visualization tools
Preferred Skills
- Forecasting familiarity
Benefits
- Medical, Dental, Vision, & Life insurances; Fitness & Wellness programs (fitness reimbursement); Short- and Long-Term Disability insurance; 15+ days paid vacation with end-of-year shutdown (Dec 26–Dec 31); Up to 12 paid holidays + 3 personal significance days; 80 hours sick time/year; Paid Maternity and Parental Leave; 401(k) with company match; Employee stock purchase plan; Tuition reimbursement up to $10,000/year; Employee Resource Groups participation