Role Summary
Associate Director, Immunology, Patient Support Services Marketing. Location: Cambridge, MA. Lead strategic development and tactical execution of patient experience initiatives and related PSS communications, collaborating with cross-functional stakeholders and external partners. Based in Cambridge and reporting to the Senior Director, Patient Support Services Marketing.
Responsibilities
- Develop and maintain a comprehensive overview of the patient treatment experience, including emotional, clinical, and logistical challenges faced by patients and caregivers
- Spearhead the creation and implementation of the patient/caregiver engagement strategy for PSS, aligning with overall customer engagement objectives
- Translate engagement strategies into actionable PSS marketing and communication tactics for patients and caregivers
- Generate and analyze critical patient and program insights to enhance overall patient experience and satisfaction with PSS programs
- Collaborate with brand marketers to align marketing tactics and share insights on patient/caregiver needs and opportunities
- Oversee the agency of record in executing PSS patient tactics through promotional review approvals
- Manage patient material inventory, utilization, print requirements, and logistics
Qualifications
- Bachelor's degree in Life Sciences, Business Administration, or a related discipline
- Minimum of 6 years of biotech and/or pharmaceutical industry marketing experience
- Proven experience in pharmaceutical brand and/or Patient Support Program management
- Strong project management and cross-functional collaboration experience
- Excellent interpersonal, oral, and written communication skills
Skills
- Strategic thinking and execution
- Cross-functional collaboration
- Stakeholder management
- Marketing communications
- Data analysis and insights generation
Education
- Bachelor's degree in Life Sciences, Business Administration, or a related discipline
Additional Requirements
- Travel up to 20% of the time