Associate Director, IBD Consumer Marketing
Takeda
July 01, 2026
Remote friendly (Cambridge, MA)
United States
$154,400 - $242,550 USD yearly
Marketing
Associate Director, IBD Consumer Marketing
How you will contribute:
- Support the strategic development and lead tactical execution of the consumer promotional strategy, aligned with HCP brand initiatives.
- Develop highly strategic consumer messaging across channels, including TV/CTV ad and promotional materials development.
- Manage agency relationships, their work product, and associated budget.
- Partner with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels.
- Identify critical moments/barriers in the patient journey and design content and programs to overcome them.
- Partner with Analytics & Insights to distill insights, validate business opportunities, and optimize consumer initiatives.
- Provide leadership and guidance in complex situations.
- Foster cross-functional partnerships (medical, legal, regulatory, etc.) to deliver assets across the consumer ecosystem.
Minimum Requirements/Qualifications:
Required:
- Bachelor’s degree.
- 7+ years of marketing (including pharma marketing experience).
- Experience in consumer marketing strategy and tactic planning; strong communication to internal partners and external agencies.
- Consumer marketing media experience (including digital); broadcast media planning experience preferred.
- Experience leading cross-functional and agency teams.
- Strong strategic, analytical, and communication skills; ability to influence in a matrixed organization.
- Proven ability managing multiple priorities and stakeholder expectations.
- Results-driven ownership, urgency, and resilience.
- Expertise using data/insights and structured analysis for evidence-based decisions.
- Courageous change leadership in ambiguity.
Desired:
- MBA.
- 3+ years in Patient and/or Consumer Packaged Goods industry.
- Experience in IBD therapeutic area.
Compensation and Benefits (as stated):
- U.S. base salary range: $154,400.00–$242,550.00.
- Potential incentives and eligibility for medical/dental/vision, 401(k) with match, disability, life insurance, tuition reimbursement, paid volunteer time off, holidays, well-being benefits, up to 80 hours sick time; up to 120 hours paid vacation for new hires.
Application instructions:
- By clicking the “Apply” button, you acknowledge the application process begins and your information will be processed per the company Privacy Notice and Terms of Use; you attest information submitted is true to the best of your knowledge.
How you will contribute:
- Support the strategic development and lead tactical execution of the consumer promotional strategy, aligned with HCP brand initiatives.
- Develop highly strategic consumer messaging across channels, including TV/CTV ad and promotional materials development.
- Manage agency relationships, their work product, and associated budget.
- Partner with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels.
- Identify critical moments/barriers in the patient journey and design content and programs to overcome them.
- Partner with Analytics & Insights to distill insights, validate business opportunities, and optimize consumer initiatives.
- Provide leadership and guidance in complex situations.
- Foster cross-functional partnerships (medical, legal, regulatory, etc.) to deliver assets across the consumer ecosystem.
Minimum Requirements/Qualifications:
Required:
- Bachelor’s degree.
- 7+ years of marketing (including pharma marketing experience).
- Experience in consumer marketing strategy and tactic planning; strong communication to internal partners and external agencies.
- Consumer marketing media experience (including digital); broadcast media planning experience preferred.
- Experience leading cross-functional and agency teams.
- Strong strategic, analytical, and communication skills; ability to influence in a matrixed organization.
- Proven ability managing multiple priorities and stakeholder expectations.
- Results-driven ownership, urgency, and resilience.
- Expertise using data/insights and structured analysis for evidence-based decisions.
- Courageous change leadership in ambiguity.
Desired:
- MBA.
- 3+ years in Patient and/or Consumer Packaged Goods industry.
- Experience in IBD therapeutic area.
Compensation and Benefits (as stated):
- U.S. base salary range: $154,400.00–$242,550.00.
- Potential incentives and eligibility for medical/dental/vision, 401(k) with match, disability, life insurance, tuition reimbursement, paid volunteer time off, holidays, well-being benefits, up to 80 hours sick time; up to 120 hours paid vacation for new hires.
Application instructions:
- By clicking the “Apply” button, you acknowledge the application process begins and your information will be processed per the company Privacy Notice and Terms of Use; you attest information submitted is true to the best of your knowledge.