Associate Director, IBD Consumer Marketing

Role: Associate Director of Consumer Marketing for Takeda's IBD brand, focusing on developing and executing patient engagement strategies and brand messaging, particularly in TV/CTV advertising. Responsibilities include leading strategic and tactical marketing initiatives, managing agency relationships and budgets, collaborating with omnichannel teams to ensure message consistency, and addressing patient journey barriers through content. Requirements: Bachelor's degree, 7+ years in pharma or consumer marketing with digital and broadcast media experience, strong strategic, analytical, and communication skills, proven cross-functional leadership, and stakeholder management. Preferred: MBA, 3+ years in Patient or CPG industries, IBD therapeutic area experience. High-Value: Consumer marketing, media planning, cross-functional collaboration, digital channels, patient engagement, and campaign development. Work Setup: based in Cambridge, MA; full-time, exempt role.