Associate Director, Hematology Regional Marketing Specialist- Great Lakes
Bristol Myers Squibb
6 months ago
On-site
Detroit, MI
Marketing
Associate Director, Hematology Regional Marketing (RMK)
Position Summary
- Senior in-market role within the US Hematology/Cell Therapy commercial organization focused on Thought Leader (TL) engagements to gain insights into regional opportunities.
- Bridge between regional markets and headquarters; support regional brand strategy.
- Support promotional speaker training and development; execute peer-to-peer educational programs.
- Support regional congress activity.
Territory
- Chicago, IL; Indianapolis, IN; Detroit, MI; Saint Louis, MO (Great Lakes)
Key Responsibilities
Brand Strategy
- Work with cross-functional teams to provide customer insights and input on strategy, tactics, messaging, and program execution.
- Support execution of approved Advisory Boards.
- Assist in identification of HCP consultants per approved Consultant Engagement Project Brief.
- Facilitate, participate in, and attend advisory boards as appropriate.
Regional and National Physician Discussions
- Support disease state and approved on-label conversations using approved promotional messaging and PReP-approved materials.
- Engage assigned TLs and solicit feedback.
- Participate in and attend congresses and other industry meetings.
- Conduct 1:1 meetings with HCPs.
Compliant Collaboration with Field/Home Office Teams
- Provide input/support to develop account plans for Sales Speaker Management and Engagement.
- Identify and develop HCP Speakers for compliance promotional education.
- Provide refresher/follow-up training to Speakers on PReP-approved speaker materials.
- Host and ensure compliant execution of branded and unbranded speaker programs per BMS guiding principles.
- Monitor speaker performance at live programs.
- Work with home office Marketing, Sales, and cross-functional teams to provide customer insights and input on strategy, tactics, messaging, and program execution.
- Assist with home office brand strategy development and regional execution.
Compliance & Integrity
- Maintain professionalism and comply with applicable policies, laws/regulations, industry codes, and Principles of Integrity.
Required Qualifications & Experience
- Minimum 5 years in product marketing, field sales, or field medical.
- Minimum 5 years in Hematology or specialty therapeutics.
- Bachelor’s degree required (or higher).
Preferred Qualifications/Experience
- Marketing, Sales Management, and/or launch experience.
- Experience with thought leader engagement, advisory boards, and speaker’s bureau.
Required Skills/Competencies
- Ability to manage a large geographical territory.
- Proven ability to build productive stakeholder relationships.
- Ability to develop tactics and execute strategic plans under short timelines.
- Strong business acumen; understand market dynamics and business drivers.
- Clinical knowledge/aptitude in complex disease states; continuous learning mindset.
- Effective verbal/written communication and organizational skills.
- Self-driven; strong organizing/planning skills.
- Ability to leverage interpersonal styles/techniques to gain acceptance.
- Highly collaborative; manage multiple projects simultaneously.
- Willingness to use innovative, novel compliant approaches.
Travel/Work Schedule
- Regular business travel by air or car.
- Willingness to work evenings and select weekends.
Compensation & Benefits (as stated)
- Field (United States): US $164,990–$199,933 (starting range; final based on experience). Additional incentive cash/stock may be available.
- Benefits include health coverage, wellbeing programs, and financial protection items (e.g., 401(k), disability, life/accident/supplemental insurance, business travel protection).
- Work-life benefits include Paid Time Off and flexible time off depending on employee status/location; additional time off may include paid sick time, volunteer days, leaves of absence, summer hours flexibility (eligibility-dependent), and annual Global Shutdown.
Application Instructions
- Apply for Requisition R1600687 (Associate Director, Hematology Regional Marketing Specialist – Great Lakes).
Position Summary
- Senior in-market role within the US Hematology/Cell Therapy commercial organization focused on Thought Leader (TL) engagements to gain insights into regional opportunities.
- Bridge between regional markets and headquarters; support regional brand strategy.
- Support promotional speaker training and development; execute peer-to-peer educational programs.
- Support regional congress activity.
Territory
- Chicago, IL; Indianapolis, IN; Detroit, MI; Saint Louis, MO (Great Lakes)
Key Responsibilities
Brand Strategy
- Work with cross-functional teams to provide customer insights and input on strategy, tactics, messaging, and program execution.
- Support execution of approved Advisory Boards.
- Assist in identification of HCP consultants per approved Consultant Engagement Project Brief.
- Facilitate, participate in, and attend advisory boards as appropriate.
Regional and National Physician Discussions
- Support disease state and approved on-label conversations using approved promotional messaging and PReP-approved materials.
- Engage assigned TLs and solicit feedback.
- Participate in and attend congresses and other industry meetings.
- Conduct 1:1 meetings with HCPs.
Compliant Collaboration with Field/Home Office Teams
- Provide input/support to develop account plans for Sales Speaker Management and Engagement.
- Identify and develop HCP Speakers for compliance promotional education.
- Provide refresher/follow-up training to Speakers on PReP-approved speaker materials.
- Host and ensure compliant execution of branded and unbranded speaker programs per BMS guiding principles.
- Monitor speaker performance at live programs.
- Work with home office Marketing, Sales, and cross-functional teams to provide customer insights and input on strategy, tactics, messaging, and program execution.
- Assist with home office brand strategy development and regional execution.
Compliance & Integrity
- Maintain professionalism and comply with applicable policies, laws/regulations, industry codes, and Principles of Integrity.
Required Qualifications & Experience
- Minimum 5 years in product marketing, field sales, or field medical.
- Minimum 5 years in Hematology or specialty therapeutics.
- Bachelor’s degree required (or higher).
Preferred Qualifications/Experience
- Marketing, Sales Management, and/or launch experience.
- Experience with thought leader engagement, advisory boards, and speaker’s bureau.
Required Skills/Competencies
- Ability to manage a large geographical territory.
- Proven ability to build productive stakeholder relationships.
- Ability to develop tactics and execute strategic plans under short timelines.
- Strong business acumen; understand market dynamics and business drivers.
- Clinical knowledge/aptitude in complex disease states; continuous learning mindset.
- Effective verbal/written communication and organizational skills.
- Self-driven; strong organizing/planning skills.
- Ability to leverage interpersonal styles/techniques to gain acceptance.
- Highly collaborative; manage multiple projects simultaneously.
- Willingness to use innovative, novel compliant approaches.
Travel/Work Schedule
- Regular business travel by air or car.
- Willingness to work evenings and select weekends.
Compensation & Benefits (as stated)
- Field (United States): US $164,990–$199,933 (starting range; final based on experience). Additional incentive cash/stock may be available.
- Benefits include health coverage, wellbeing programs, and financial protection items (e.g., 401(k), disability, life/accident/supplemental insurance, business travel protection).
- Work-life benefits include Paid Time Off and flexible time off depending on employee status/location; additional time off may include paid sick time, volunteer days, leaves of absence, summer hours flexibility (eligibility-dependent), and annual Global Shutdown.
Application Instructions
- Apply for Requisition R1600687 (Associate Director, Hematology Regional Marketing Specialist – Great Lakes).