Associate Director, Health Care Provider Marketing

Role Summary

Associate Director, Health Care Provider Marketing – US Dermatology. Based in Plymouth Meeting, PA. Reports to the Director, US Dermatology Brand Marketing Strategy. Leads key strategic and tactical initiatives across the U.S. Dermatology portfolio for Atopic Dermatitis and Psoriasis, developing and executing integrated campaigns, messaging, segmentation, and omnichannel engagement strategies to reach healthcare professionals.

Responsibilities

• Lead the development of the annual strategic and tactical marketing plan for U.S. Dermatology HCP audiences, including synthesis of insights and market data to inform innovative execution.
• Drive message development and evolution across Atopic Dermatitis and Psoriasis, ensuring clarity, consistency, and differentiation aligned to clinical data and brand positioning.
• Oversee segmentation and targeting initiatives, translating insights into actionable strategies to deepen engagement across dermatology, primary care, and advanced practice providers.
• Partner with Sales, Training, and Medical Affairs to ensure alignment and pull-through of marketing strategies through field-facing tools, competitive response resources, and educational initiatives.
• Lead development of HCP promotional tactics‚Äîincluding journal ads, digital campaigns, email, field materials, and conferences‚Äîensuring content excellence and compliance.
• Customer Interaction: live and virtual interactions with priority HCPs, building long-term professional relationships.
• Collaborate closely with cross-functional partners to deliver an integrated and customer-centric go-to-market approach.
• Manage agency partnerships to drive creative development, omnichannel execution, and performance optimization.
• Serve as a key liaison with Market Research and Insights to plan, execute, and apply learnings that strengthen HCP strategy.
• Support business performance tracking, leadership reporting, and competitive preparedness in collaboration with the broader Dermatology team.
• Ensure timely and compliant content review and approval through Veeva PromoMats and the MLR process.

Qualifications

• BA/BS
• Minimum five years of pharmaceutical marketing experience in HCP or professional marketing roles, preferably within the Dermatology space.
• Proven ability to translate insights into impactful strategies and deliver high-quality marketing execution.
• Strong collaboration skills and ability to build relationships across commercial, medical, and agency partners.
• Demonstrated excellence in project management, communication, and attention to detail.
• Experience navigating the MLR review process (Veeva PromoMats preferred).
• Ability to analyze market data and apply learnings to drive brand performance.
• Comfort working in a fast-paced, evolving environment with competing priorities.
• Willingness to travel approximately 20‚Äì25%, including occasional weekends.

Skills

• Strategic planning and execution
• HCP marketing and omnichannel campaigns
• Insights analysis and data-driven decision making
• Cross-functional collaboration
• Agency management
• Content development and compliance

Education

• BA/BS (required); MBA or advanced degree preferred

Additional Requirements

• Travel approximately 25% as needed