Associate Director, HCV Marketing, DTP Promotions

Role: Associate Director of DTP (Direct-to-Patient) Marketing responsible for supporting Gilead's HIV and HCV therapies, including EPCLUSA and its Authorized Generic. Objectives: lead patient-focused marketing initiatives, develop and execute digital and traditional tactical campaigns, and optimize engagement with untreated HCV populations. Responsibilities: oversee development of patient marketing assets, manage agency partnerships, analyze campaign performance, guide cross-functional teams (Digital Strategy, Sales, Medical, Regulatory), and ensure compliance with regulations. Requirements: Bachelor's degree and 10+ years in pharma/biotech marketing, with at least 3 years in promotional roles; strong project management, digital marketing, and media strategy skills; understanding of US healthcare landscape and regulatory environment. Preferred: advanced degree, deep experience in competitive, patient-centric campaigns targeting HCV or similar indications, and familiarity with digital analytics and budget management. HighValue: focus on HCV, direct-to-patient digital campaigns, compliance with regulatory standards, and collaboration across multiple internal functions. WorkSetup: not specified.