Associate Director, HCP NPP & Digital Activation (Neuroscience)

Role: Associate Director, HCP NPP & Digital Activation (Neuroscience), responsible for executing and optimizing non-personal promotion (NPP) strategies and digital engagement across the COBENFY portfolio. Core responsibilities include managing integrated NPP campaigns across paid, owned, and digital channels; translating analytics and behavioral insights into targeted HCP engagement; overseeing digital platform performance; and ensuring compliance and brand consistency. The role requires partnering with cross-functional teams—marketing, medical, legal, analytics, external agencies—and managing sampling and point-of-care activation strategies to drive HCP-driven patient initiation. Qualifications: BA/BS (MBA preferred), 5+ years in pharma/biotech marketing with expertise in NPP, digital strategy, and HCP engagement, especially within CNS or neuroscience therapeutic areas. Technical skills include CRM, marketing automation, digital media platforms, and performance measurement. Experience with AI-enabled marketing tools, trigger-based engagement, and modular content ecosystems is preferred. The role necessitates a data-driven, digital-first approach with strong analytical and strategic capabilities, and the ability to operate swiftly in a launch environment. Work is hybrid, based in Princeton, NJ, with collaboration across multiple internal and external stakeholders.