Associate Director, HCP Marketing Strategy - Renal Rare Disease

Role Summary

Associate Director, HCP Marketing Strategy for Renal Rare Disease. Develops and executes the HCP marketing strategy, providing strategic input, insights, and deliverables to guide planning and implementation of an integrated customer experience. Based in East Hanover, NJ with travel up to 25%.

Responsibilities

• Identify barriers and opportunities to enhance the HCP experience, focusing on human insights to drive brand growth.
• Collaborate with agencies and cross-functional teams to streamline communication and implement strategy.
• Challenge existing assumptions by bringing fresh perspectives on HCP behaviors.
• Build deep brand and therapeutic area expertise to inform go-to-market strategies.
• Share best practices to influence patient and customer engagement across the brand lifecycle.
• Design and execute innovative digital marketing strategies aligned with brand goals.
• Develop customer-centric content tailored to disease areas and brand needs.
• Support integrated marketing plans across audience segments and channels. Partner with marketing and HCP/DTC teams to align brand initiatives with customer insights.

Qualifications

• Required: Bachelor‚Äôs degree in a related field
• Required: Minimum of 5 years of experience in commercial marketing for pharmaceuticals
• Required: Minimum of 3 years of demonstrated experience in leveraging data, analytics, and customer insights in the US market
• Required: Experience in supporting high-performing brands in highly competitive categories within the US
• Required: Strong cross-functional leadership and collaboration with stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance, and Global
• Required: Excellent written and oral communication skills
• Required: Experience in digital, non-personal promotion, media, and social
• Desirable: Rare disease or renal therapeutic area experience
• Desirable: Launch experience for blockbuster specialty treatments and experience in digital strategies/capabilities development

Skills

• Digital marketing strategy
• Customer insights and analytics
• Cross-functional collaboration
• Go-to-market planning
• Content development for disease areas

Education

• Bachelor‚Äôs degree in a related field

Additional Requirements

• Travel up to 25% as defined by the hiring manager