Associate Director, HCP Marketing Strategy - Neuromuscular Disease

Role: Associate Director, HCP Marketing Strategy, focusing on market shaping, branded promotion, and launch readiness for FSHD therapy. Responsibilities: develop and execute integrated HCP marketing strategies based on insights and clinician input; lead disease-state education campaigns; support KOL engagement and advisory activities; drive congress and field enablement strategies; collaborate cross-functionally with Medical Affairs, Market Access, Compliance, and Global teams; establish KPIs and measurement plans for awareness, referral, and treatment-readiness metrics. Requirements: Bachelor’s degree (Master’s/MS/MBA preferred); minimum 5 years in commercial marketing with experience in rare diseases, neurology, neuromuscular, or genetics; 3+ years leveraging data-driven insights for personalization; experience with HCP education, KOL engagement, and launch activities; strong cross-functional leadership skills. Preferred: multi-functional healthcare industry experience. HighValue: rare neuromuscular disease (FSHD), pre-launch and launch phases, HCP engagement, disease education, omnichannel marketing, cross-functional collaboration, global alignment. WorkSetup: onsite in East Hanover, NJ or Cambridge, MA; up to 20% travel.