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Associate Director, HCP Marketing Strategy - Neuromuscular Disease

Novartis
September 05, 2026
Full-time
On-site
East Hanover, NJ
Marketing
Role: Associate Director, HCP Marketing Strategy, leading market shaping, branded promotion, and launch readiness initiatives for FSHD. Responsibilities: develop and execute integrated HCP marketing strategies based on insights, lead disease-state education, manage KOL engagement, support advisory and congress activities, and enable field force training. Collaborate across Commercial, Medical Affairs, Market Access, and Global teams to ensure aligned, compliant market preparation. Requirements: Bachelor's degree (Master's/MS/MBA preferred), 5+ years in commercial marketing within rare disease, neurology, or genetics, with at least 3 years leveraging data and insights for personalization. Experience in disease education, KOL engagement, omnichannel marketing, and pre-launch activities is essential. HighValue: rare disease, neuromuscular focus (FSHD), pre-launch and launch phases, cross-functional collaboration, customer engagement, and omnichannel strategy. WorkSetup: based in East Hanover, NJ or Cambridge, MA; no remote work; up to 20% travel.