Associate Director, HCP Marketing - Spasticity

Role: Strategic marketing leader responsible for shaping HCP engagement and brand positioning across the full customer journey in the biopharma sector. Objectives include developing compelling value propositions, launching campaigns, and driving brand growth with a focus on patient impact. Core responsibilities encompass creating integrated marketing strategies based on insights, executing campaign launches, managing product P&L, and collaborating cross-functionally with teams such as Medical, Commercial, and Market Access. Qualifications: Bachelor's degree required; proven experience in marketing with increasing responsibility, strategic and financial acumen, and leadership skills. Preferred: cross-franchise or multi-channel marketing experience, familiarity with regulated industries like biopharma, healthcare, or medical devices. HighValue: industry experience in biopharmaceuticals, with emphasis on consumer insights, brand strategy, portfolio management, and regulated product environments. WorkSetup: not specified; likely office-based or hybrid given the role's strategic nature.