Associate Director, HCP Marketing - Rheumatology

Role: Senior Marketing Lead responsible for strategy development and execution of consumer marketing initiatives for AbbVie's portfolio, focusing on key therapeutic areas such as immunology, oncology, and neuroscience. Objectives include driving brand growth, market penetration, and awareness through impactful, clinically supported marketing plans. Responsibilities encompass collaborating with cross-functional teams to craft value propositions, positioning, and segmentation; managing P&L; leading teams and external partners; and developing next-generation products and patient experiences. Qualifications include a Bachelor's Degree with proven marketing experience, ideally cross-channel or cross-franchise exposure. High-value specifics involve experience in pharmaceutical or biopharma consumer marketing, understanding of patient journeys, and familiarity with healthcare compliance. The role demands strategic influence and collaboration across business units to meet financial and market share goals. Location and travel details are not specified, but the role entails senior leadership and cross-functional stakeholder engagement.