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Check out JobsAI Associate Director, HCP Marketing - REBLOZYL
Company Name
Bristol Myers Squibb
Job Overview
The Associate Director, HCP Marketing will modernize how Bristol Myers Squibb engages healthcare professionals through data-driven, digitally enabled experiences. A core member of the brand team, this individual will translate brand objectives into integrated HCP engagement plans, oversee non-personal promotion (NPP), next-best action (NCM) execution, and modular content innovation.
Responsibilities
- Partner with the Omnichannel Strategy Team
- Ensure messaging consistency
- Evaluate performance
- Lead content development
- Identify innovative solutions
- Collaborate with cross-functional teams
- Represent omnichannel and innovation priorities within brand planning