Associate Director, HCP Marketing, LUMRYZ (IH)

Role: Associate Director, HCP Marketing for Alkermes' neurological portfolio, focusing on launch readiness and strategic planning for the 2028 IH indication for LUMRYZ, alongside ongoing narcolepsy support. Responsibilities: lead HCP market strategy, develop disease state messaging, digital tactics, and promotional materials; collaborate cross-functionally with Sales, Data & Analytics, Market Access, and Medical teams; translate market insights into actionable campaigns; manage agency relationships and oversee regulatory review processes; support digital HCP engagement initiatives. Requirements: Bachelor's degree in marketing, science, or related field; 10+ years in pharma/healthcare marketing, with 3+ years in HCP marketing and launch experience. Preferred: background in rare/disease markets, neurology, CNS, or sleep medicine; digital marketing expertise; strong strategic and communication skills; experience managing agencies. High-Value: specialty neurological indications, launch planning, digital HCP engagement, 30% travel, hybrid work environment (60% office, 40% remote). This role demands an execution-oriented leader experienced in pharma promotional strategies, operating within complex, matrixed organizations.