Associate Director, HCP Marketing, LUMRYZ (IH)

Responsibilities:
- Drive key components of HCP commercialization strategy and launch readiness planning for IH.
- Shape HCP segmentation, campaign and messaging, including disease state and branded education for IH with narcolepsy indication in mind.
- Lead development of HCP promotional materials and digital strategy (website, CRM-based communications, email journeys, targeted HCP media).
- Ensure patient journey and perspective is infused into HCP team strategies.
- Partner with Sales, Data/Analytics/Insights, Market Access, Commercial Operations, and Patient Marketing to ensure aligned strategy.
- Translate customer insights, competitive intelligence, and market dynamics into actionable recommendations.
- Craft actionable assignment briefs for creative agencies.
- Collaborate with agency partners and internal stakeholders for high-quality execution.
- Partner with analytics to monitor performance and optimize HCP engagement.
- Guide branded and unbranded assets through Medical, Legal, and Regulatory review/approval.
- Support HCP digital marketing tactics for the narcolepsy indication as needed.

Qualifications:
Minimum:
- Bachelor’s degree in marketing, business, science, or related field (MBA/advanced degree preferred).
- 7+ years of pharmaceutical/biotech/healthcare marketing experience.
Preferred:
- 3+ years of HCP marketing experience; launch/launch-prep experience.
- Rare disease and/or specialty market experience.
- Experience in neurology/CNS/sleep medicine.
- Strong HCP engagement strategy and pharmaceutical promotion knowledge.
- Experience with digital HCP engagement and field promotion.
- Strategic, communication, and analytical skills; strong matrix leadership.
- Collaborative, proactive, execution-oriented; translate brand strategy into tactical plans.
- Demonstrated success managing agencies and media partners.

Travel:
- Overnight travel 30%.

Compensation/Benefits (as stated):
- Annual base salary: $165k–$190k; eligible for annual performance bonus; competitive benefits package.

Application instructions:
- Additional benefits details: www.alkermes.com/careers#working-here