Associate Director, HCP Marketing

Role: Associate Director, HCP Marketing supporting commercialization efforts for rare disease assets, notably BBP-418. Responsibilities include developing integrated marketing strategies, leading brand planning and messaging, executing innovative campaigns to drive behavioral change, managing educational resources, and enhancing market access and reimbursement strategies. The role involves collaboration across product teams, Medical Affairs, Market Insights, and regional teams, with a focus on engaging healthcare professionals and building peer-to-peer educational content. The position requires overseeing metrics to evaluate campaign success and supporting digital and event strategies. Qualifications: 5+ years in biotech or pharma marketing, with proven experience in product launches, preferably in rare diseases, and strong analytical, communication, and cross-functional leadership skills. Experience in a fast-paced, ambiguous environment and familiarity with clinical development, market research, and stakeholder engagement are valued. The role is based in San Francisco on a hybrid model, with approximately 25% travel. High-value biopharma specifics include commercial launching in a competitive rare disease market, developing strategies for unmet patient needs, and working closely with medical, market access, and regulatory teams. The role emphasizes entrepreneurial spirit, innovation, and a patient-centric approach.