Associate Director, Global Marketing Thoracic, Oncology Business Unit
Takeda
10 hours ago
Remote
United States
$154,400 - $242,550 USD yearly
Marketing
Responsibilities:
- Refine and evolve the Global brand strategy, including positioning, segmentation, and messaging across core NSCLC and CRC indications and lifecycle management (LCM) opportunities.
- Lead lifecycle planning and NPP to optimize long-term brand value (e.g., indication expansion, line extensions, new formulations/combos), monitoring performance and driving strategic course-corrections.
- Lead global marketing activities with emphasis on digital marketing, omnichannel strategy, and content modularization; manage the Agency of Record and supporting agencies.
- Engage with Regions/Local Operating Companies (LOCs) to represent the brand, gather input, and align on lifecycle priorities, NPP assumptions, and launch readiness milestones; organize and execute brand meetings.
- Collaborate with Competitive Intelligence, Insights & Analytics, Medical, and Forecasting to distill lung market insights, validate lifecycle/NPP opportunities, and inform brand strategy and forecast assumptions.
- Manage lung-focused advisory boards and key external expert (KOL) relationships to support brand strategy, unmet need definition, and lifecycle/NPP opportunity development.
- Lead development of the annual global tactical plan and manage the global brand budget across in-line, lifecycle, and NPP/launch readiness workstreams.
Qualifications/Requirements:
- Bachelor’s degree with at least 8 years’ experience in marketing, sales, insights, or related functions with increasing responsibilities.
- Demonstrated experience in lifecycle management and/or NPP (e.g., indication expansion planning, line extensions, launch planning, lifecycle strategy development).
- Deep understanding of the lung landscape (e.g., NSCLC), including market trends and HCP/patient behaviors; advanced market research interpretation skills.
- Strong writing skills; ability to structure content and mentor others.
- Strong communication and relationship-building skills; ability to drive alignment and lead matrix teams across regions/countries.
- Experience in marketing strategy and tactics; ability to communicate clearly at the executive level to internal partners and external agencies.
- Ability to leverage data/analytics for insight generation and data-based decision-making.
- Ability to operate independently, driving projects from conception through execution and securing cross-functional alignment.
Application Instructions:
- Apply via the “Apply” button.
- Refine and evolve the Global brand strategy, including positioning, segmentation, and messaging across core NSCLC and CRC indications and lifecycle management (LCM) opportunities.
- Lead lifecycle planning and NPP to optimize long-term brand value (e.g., indication expansion, line extensions, new formulations/combos), monitoring performance and driving strategic course-corrections.
- Lead global marketing activities with emphasis on digital marketing, omnichannel strategy, and content modularization; manage the Agency of Record and supporting agencies.
- Engage with Regions/Local Operating Companies (LOCs) to represent the brand, gather input, and align on lifecycle priorities, NPP assumptions, and launch readiness milestones; organize and execute brand meetings.
- Collaborate with Competitive Intelligence, Insights & Analytics, Medical, and Forecasting to distill lung market insights, validate lifecycle/NPP opportunities, and inform brand strategy and forecast assumptions.
- Manage lung-focused advisory boards and key external expert (KOL) relationships to support brand strategy, unmet need definition, and lifecycle/NPP opportunity development.
- Lead development of the annual global tactical plan and manage the global brand budget across in-line, lifecycle, and NPP/launch readiness workstreams.
Qualifications/Requirements:
- Bachelor’s degree with at least 8 years’ experience in marketing, sales, insights, or related functions with increasing responsibilities.
- Demonstrated experience in lifecycle management and/or NPP (e.g., indication expansion planning, line extensions, launch planning, lifecycle strategy development).
- Deep understanding of the lung landscape (e.g., NSCLC), including market trends and HCP/patient behaviors; advanced market research interpretation skills.
- Strong writing skills; ability to structure content and mentor others.
- Strong communication and relationship-building skills; ability to drive alignment and lead matrix teams across regions/countries.
- Experience in marketing strategy and tactics; ability to communicate clearly at the executive level to internal partners and external agencies.
- Ability to leverage data/analytics for insight generation and data-based decision-making.
- Ability to operate independently, driving projects from conception through execution and securing cross-functional alignment.
Application Instructions:
- Apply via the “Apply” button.