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Associate Director, Global Marketing

Merck
September 08, 2026
Full-time
Remote friendly (North Wales, PA)
Worldwide
Marketing
Role: Associate Director, Enterprise Brand Strategy within the Global Respiratory Business Unit, focusing on shaping HCP engagement strategies and scientific narratives for respiratory therapies. Responsibilities: develop global HCP strategies, including customer segmentation, value propositions, and behavior change objectives; translate scientific evidence and clinical data into strategic messaging; collaborate with cross-functional teams (Medical Affairs, Clinical, Regulatory) on congress planning, advisory boards, and KOL engagement; monitor scientific and competitive landscapes to inform strategy. Requirements: Bachelor's degree (advanced business degree preferred), 6-8+ years in pharma/biotech, experience in global or local marketing, launch planning, or asset strategy; ability to synthesize clinical data into commercial insights. HighValue: respiratory therapeutic area, scientific-driven strategy, global and regional collaboration, 25% travel, hybrid work setup. WorkSetup: hybrid, with international stakeholder interaction.