Associate Director, GI Marketing - HCC
Bristol Myers Squibb
Full-time
Remote friendly (Princeton, NJ)
Worldwide
Marketing
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Associate Director, GI Marketing - HCC
Company Name
Bristol Myers Squibb
Job Description
The Associate Director, GI Marketing - HCC is responsible for driving brand strategies for OPDIVO+YERVOY in Hepatocellular Carcinoma (HCC). This role involves:
- Assessing market potential
- Developing and executing strategic marketing initiatives
- Contributing to brand positioning and messaging
- Managing tactical plans with cross-functional teams
Key Qualifications
- Bachelor's degree (MBA preferred)
- At least 5 years of pharmaceutical marketing experience (oncology experience is a plus)
- Strong analytical and project management skills
- Familiarity with market research and digital marketing strategies