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Associate Director, Generative AI will lead building Generative AI solutions and define the product roadmap for in-house AI capabilities, deploying Gen AI across commercial functions. Based in Parsippany, NJ; Foster City, CA; or Raleigh, NC, and reporting to the Senior Director, Data Science – AI & Optimization. This role drives Gen AI initiatives across marketing, sales, and strategy, ensures alignment with regulatory frameworks (e.g., EU AI Act) and ethical standards, and establishes enterprise AI governance. It is an individual contributor role supported by offshore data scientists, with occasional travel.