The Associate Director, Field Force Effectiveness is responsible for driving the effectiveness, execution, and operational excellence of customer-facing field teams across Commercial and Medical Affairs.
Key Responsibilities:
- Partner with Commercial and Medical Affairs leadership to define and advance field force effectiveness priorities.
- Translate brand and medical strategy into actionable field execution frameworks and initiatives via cross-functional alignment.
- Identify opportunities to improve field productivity, focus, and execution quality.
- Provide objective, data-driven recommendations to improve field performance.
- Define and manage field KPIs, dashboards, and reporting for Commercial; incorporate Medical Operations inputs into unified field force effectiveness metrics.
- Monitor Commercial and Medical Affairs performance trends and identify actionable insights.
- Lead development of business reviews and performance updates for leadership.
- Ensure consistent visibility into field execution and business impact.
- Support targeting, segmentation, and call planning strategies.
- Support field alignment, territory updates, and roster management.
- Manage Field Force Effectiveness governance to align on metrics and dashboards.
- Support Plan of Action (POA) processes, business reviews, and operating cadence.
Qualifications:
- Bachelorβs degree required.
- Advanced degree (MBA, MPH, MS, PharmD, or equivalent) preferred.
- 7β8+ years of pharmaceutical/biotech/healthcare industry experience.
- Experience in field force effectiveness, sales/medical operations, commercial operations, analytics, or CRM.
- Experience supporting customer-facing field teams (Sales, Market Access, or Medical Affairs).
- Demonstrated success in a highly cross-functional environment.
- Field experience and/or product launch experience preferred.
- CRM platforms (preferred: Veeva CRM).
- Data visualization/reporting tools (e.g., Tableau, Power BI).
- Microsoft Excel and PowerPoint.
- Understanding of KPI frameworks, field reporting, and performance tracking.