Associate Director, Field Omnichannel Strategy

Role: Associate Director of Field Omnichannel Strategy at AstraZeneca, focusing on transforming field engagement through coordinated omnichannel approaches. Responsibilities include leading omnichannel transformation workflows, embedding new capabilities into field practices, developing training frameworks, translating brand strategies into actionable plays, establishing meaningful metrics for engagement quality, and driving continuous optimization. The role also involves partnering across functions like Sales, Medical, Strategy, Analytics, and Learning to ensure aligned, scalable execution, and innovating new omnichannel approaches such as Next Best Action. Requirements: Bachelor's degree; 5–7+ years in field engagement, omnichannel strategy, or commercial capability development within healthcare or regulated industries; proven success in adopting new tools and ways of working; strong understanding of field models, brand strategy, and multi-channel integration; influencing skills in a matrix environment; experience with data-driven performance insights. Preferred: Advanced degree (MBA, MPH); healthcare marketing experience; familiarity with CRM platforms (Veeva, Salesforce), journey frameworks, and agile methodologies; capability design experience. HighValue: healthcare/pharma, omnichannel transformation, multi-channel engagement, measurement frameworks, cross-functional influence, senior stakeholder interaction, Wilmington-based hybrid work.