Associate Director, Field Medical Marketing - LTC (East Region)

Role Summary

Associate Director, Field Medical Marketing - LTC (East Region) is a field-based key member of the Medical Marketing team aligned to a specific specialty or function. Acts as the primary Marketing point of contact for field intelligence to shape and inform marketing strategies.

Responsibilities

• Brand Strategy
  • Partner in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives
  • Collaborate with Marketing leadership to convert field insights into data-driven program enhancements and optimize campaigns
  • Manage Advisory Board end-to-end including recruitment, facilitation, and reporting of insights
  • Ensure peer-to-peer programs meet educational needs by selecting speakers, coaching, coordinating events with agencies, and reporting insights
  • Conduct field-based market research to inform or validate brand strategy
• Marketing Initiatives, Campaigns, and Investments
  • Manage marketing campaigns and programs from concept to execution, including agency relationships and promotional review processes
  • Serve as Marketing liaison to regional sales teams, educating on brand programs
• KOL Engagement
  • Manage assigned HCP list, coordinate ongoing engagements, document insights, and collect feedback
  • Identify emerging KOLs using data sources and field insights
  • Provide detailed KOL engagement reports, synthesize insights, and share with Commercial Analytics
  • Develop and execute regional insight gathering
• Medical Marketing
  • Lead strategic Medical Marketing initiatives through all project phases
  • Support Speaker Bureau activities including nomination, training, utilization, and coaching
  • Create content for peer-to-peer programs, product theaters, patient/caregiver programs, and promotional materials
  • Select and facilitate KOLs for product theaters and other engagements
• Field Alignment
  • Collaborate with regional field teams to ensure consistent brand strategy implementation
  • Contribute to evolving playbooks/guidelines with leadership to optimize processes
• Compliance
  • Work with Legal and Compliance to adhere to policies and requirements

Qualifications

• BS/BA in marketing, business, health policy, scientific or related field; 10+ years of relevant pharma/biotech marketing and sales experience preferred, or Master‚Äôs degree with 8+ years of similar experience preferred
• Strong communicator and diplomat with ability to combine scientific knowledge with communication skills
• Understanding of legal, compliance, and regulatory environment in pharmaceutical promotions
• Proven cross-functional collaboration across medical, legal, regulatory, advocacy, compliance, marketing, and communications
• Strategic thinking, initiative, problem solving, and creativity applied to product positioning and messaging
• Ability to manage multiple tasks in a dynamic environment and prioritize effectively
• Thought leadership and ability to solve complex problems and lead cross-functional initiatives
• Applied knowledge to support business objectives and mentor colleagues

Skills

• Market research and insight synthesis
• KOL engagement and relationship management
• Project management from ideation through execution
• Content development for medical marketing programs and speaker materials
• Educational program design and speaker coaching

Education

• BS/BA required; advanced degree preferred

Additional Requirements

• Travel requirements or physical demands not specified as essential in the provided content