Associate Director, Field Marketing - North Carolina

Role Summary

The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team. Supporting North Carolina and neighboring states, this role focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis across the U.S., shaping and executing brand strategy through strategic partnerships and meaningful dialogue about the treatment landscape.

Responsibilities

• Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in dermatology.
• Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert (SME) in psoriasis disease management.
• Ensure compliant, accurate, and balanced scientific communication during interactions with external stakeholders.
• Gather and analyze competitive intelligence to stay informed on KOL alignment, market drivers, and provider dynamics.
• Act as a liaison between KOLs and Takeda's leadership, facilitating strategic insights and collaboration opportunities.
• Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions for market entry.
• Share synthesized customer insights with cross-functional stakeholders to support marketing strategy and optimize resources.
• Stay current on customer, competitive, and marketplace activities and share insights with the broader team to inform planning and execution.
• Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management and unmet medical needs; recruit appropriate advisors; execute meetings to gather actionable insights; debrief and synthesize recommendations for internal teams.
• Support strategy, planning, and execution of national and regional congresses; attend conferences; synthesize insights and share compliantly with internal stakeholders; organize engagement opportunities around congresses in line with strategic objectives; conduct post-congress debriefs.
• Lead partnerships with field leadership to optimize marketing strategies; identify educational needs and opportunities; support speaker bureau development and maintain alignment on disease education and brand messaging.
• Serve as a strategic bridge between internal teams and external thought leaders to ensure alignment and collaboration; coordinate with stakeholders to ensure compliant and well-organized professional engagement activities.
• Demonstrate ability to thrive in a cross-functional environment, manage multiple tasks, and lead initiatives without formal authority.

Qualifications

• Minimum Requirements/Qualifications:
  • Bachelor's degree required, preferably in Biology, Marketing, Strategy, or Business Administration.
  • 10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including at least 3 years in Key Opinion Leader management.
  • Proven experience in developing engagement plans for thought leader/KOL management and liaising with external stakeholders.
  • Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
  • Strong leadership capabilities to set direction, drive alignment, resolve issues, and assess risk.
  • Excellent collaboration skills with the ability to influence cross-functional teams without direct authority.
  • Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects simultaneously.
  • Exceptional oral and written communication skills, with learning agility, financial acumen, and budgeting experience.
  • Proficiency with AI tools to drive efficiency and innovation.
• Preferred:
  • Experience in the Psoriasis therapeutic market
  • New product launch experience
  • Knowledge of buy-and-bill reimbursement models and payer dynamics
  • Skilled in complex biologics

Skills

• KOL management
• Strategic engagement planning
• Scientific communication
• Competitive intelligence
• Cross-functional collaboration
• Advisory board facilitation
• Speaker bureau strategy
• Market insights and analytics

Education

• Bachelor's degree required (Biology, Marketing, Strategy, or Business Administration preferred)

Additional Requirements

• Travel: Willingness to travel up to 50% of the time, including weekends and overnight programs, within the assigned geographic area.