Associate Director, Field Marketing - North Carolina

Role Summary

The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team, supporting North Carolina and neighboring states. The role focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis across the U.S., shaping and executing brand strategy by driving strategic partnerships and positioning Takeda as a leader in PsO.

Responsibilities

• KOL Engagement: Identify, cultivate, and maintain long-term relationships with national and regional KOLs and APPs in dermatology; develop and execute strategic engagement plans; ensure compliant, accurate, and balanced scientific communication; gather and analyze competitive intelligence; act as a liaison between KOLs and Takeda's leadership.
• Insight Generation: Capture, document, and analyze customer and market insights to identify regional and national trends; share insights with cross-functional stakeholders; stay current on customer, competitive, and marketplace activities and share insights with the broader team.
• Advisory Boards: Plan, develop, and execute advisory board meetings with KOLs; identify, recruit, and engage appropriate advisors; execute advisory boards and consultant meetings; facilitate post-meeting debriefs and synthesize insights into actionable recommendations.
• Congress and Conferences: Support strategy, planning, and execution of national and regional congresses; attend conferences within the geographic area and synthesize insights; organize KOL engagement opportunities related to congresses; facilitate post-congress debriefs.
• P2P Engagements: Lead partnerships with field leadership to optimize marketing strategies; identify and address educational needs in target markets; support development of the speaker bureau and ensure alignment on disease education and brand messaging.
• Cross-functional Partnership: Serve as a strategic bridge between internal teams and external thought leaders; coordinate with internal stakeholders to ensure compliant, well-organized professional engagement activities; thrive in a cross-functional environment and lead initiatives without formal authority.

Qualifications

• Minimum: Bachelor's degree (Biology, Marketing, Strategy, or Business Administration preferred).
• 10+ years in marketing or sales within biopharmaceuticals, including at least 3 years in KOL management.
• Proven experience developing engagement plans for thought leader/KOL management; ability to liaise confidently with external stakeholders.
• Experience in Speaker Bureau strategy including training, content development, and execution of national programs.
• Strong leadership, collaboration, and cross-functional influence without direct authority.
• Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects.
• Excellent oral and written communication, learning agility, financial acumen, and budgeting experience.
• Proficiency with AI tools to drive efficiency and innovation is a plus.

Skills

• Relationship-building with KOLs and APPs
• Strategic engagement planning
• Scientific communication and compliance
• Market and competitive intelligence
• Meeting design and advisory boards
• Cross-functional collaboration
• Speaker bureau management
• Program planning for congresses
• Data analysis and insights synthesis
• Communication and negotiation

Education

• Bachelor's degree required (preferably Biology, Marketing, Strategy, or Business Administration)

Additional Requirements

• Travel up to 50% of the time, including weekends, overnight programs, and key internal meetings; must reside within territory boundaries due to travel needs.