Associate Director, Field Marketing - North Carolina

Role Summary

The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team. Supporting North Carolina and neighboring states, this position focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis across the U.S. The role shapes and executes brand strategy by driving strategic partnerships, facilitating dialogue around the evolving treatment landscape, and positioning Takeda as a leader in PsO. Reports to the Director, Head of HCP Engagements.

Responsibilities

• KOL Engagement: Identify, cultivate, and maintain long-term relationships with national and regional KOLs and APPs in dermatology; develop and execute strategic engagement plans; ensure compliant, accurate scientific communication; gather and analyze competitive intelligence; act as a liaison between KOLs and Takeda leadership.
• Insight Generation: Capture and analyze customer and market insights to inform strategic decisions and market entry readiness; share insights with cross-functional stakeholders; stay current on activities and communicate insights to inform planning and execution.
• Advisory Boards: Plan and execute advisory board meetings with KOLs; identify and recruit appropriate advisors; conduct meetings to gather actionable insights; synthesize insights into recommendations for internal teams.
• Congress and Conferences: Support strategy, planning, and execution of national/regional congresses; attend and synthesize insights; organize KOL engagement opportunities related to congresses; conduct post-congress debriefs.
• P2P Engagements: Lead partnerships with field leadership to optimize marketing strategies; identify educational needs and opportunities; support development of the speaker bureau and ensure alignment on disease education and brand messaging.
• Cross-functional Partnership: Serve as a strategic bridge between internal teams and external thought leaders; ensure compliant and aligned engagement activities; thrive in a cross-functional environment and lead initiatives without direct authority.

Qualifications

• Minimum: Bachelor's degree required, preferably in Biology, Marketing, Strategy, or Business Administration.
• 10+ years of progressive experience in marketing or sales within biopharmaceuticals, including at least 3 years in KOL management.
• Proven experience in developing engagement plans for thought leader/KOL management and liaising with external stakeholders.
• Experience in Speaker Bureau strategy, including training, content development, and execution of national programs.
• Strong leadership, collaboration, and cross-functional influence skills; highly organized with analytical and strategic thinking abilities; capable of managing multiple projects.
• Excellent oral and written communication, learning agility, financial acumen, and budgeting experience.
• Proficiency with AI tools to drive efficiency and innovation.

Skills

• Relationship management with KOLs/APPs
• Strategic engagement planning
• Scientific communication and compliance
• Competitive intelligence and market analysis
• Advisory board planning and execution
• Cross-functional collaboration
• Speaker bureau development
• Program management and budgeting
• Accent on psoriasis disease management

Education

• Bachelor's degree required; preferred fields: Biology, Marketing, Strategy, or Business Administration

Additional Requirements

• Travel up to 50% of the time, including conferences on weekends and overnight programs; reside within territory boundaries due to travel demands