Associate Director, Field Marketing - New York

Role Summary

The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team, supporting New York and neighboring states. You will focus on cultivating and sustaining long-term relationships with current and emerging key opinion leaders in psoriasis, shape and execute brand strategy, and position Takeda as a leader in PsO.

Responsibilities

• Identify, cultivate, and maintain long-term relationships with national and regional KOLs and APPs in dermatology.
• Develop and execute strategic engagement plans aligned with brand objectives, serving as a SME in psoriasis disease management.
• Ensure compliant, accurate, and balanced scientific communication during interactions with external stakeholders.
• Gather and analyze competitive intelligence to stay informed on KOL alignment, market drivers, and provider dynamics.
• Act as a liaison between KOLs and Takeda's leadership, facilitating strategic insights and opportunities.
• Capture, document, and analyze customer and market insights to inform strategic decisions for market entry and brand planning.
• Share insights with cross-functional stakeholders to support marketing strategy and tactics.
• Stay current on customer, competitive, and marketplace activities and share insights to inform planning and execution.
• Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management and treatment trends.
• Identify, recruit, and engage appropriate advisors based on expertise and strategic objectives.
• Execute advisory boards and meetings to gather actionable insights for brand and disease state strategies.
• Facilitate post-meeting debriefs and synthesize insights into actionable recommendations for internal teams.
• Support strategy, planning, and execution of national and regional congresses to advance the dermatology brand and awareness.
• Attend congresses and conferences within the geographic area; synthesize insights and share compliantly with stakeholders.
• Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership.
• Facilitate post-congress debriefs to evaluate outcomes and refine engagement strategies.
• Lead partnerships with field leadership to optimize and execute marketing strategies; identify educational needs and opportunities; develop speaker bureau programs.
• Coordinate with internal teams to ensure compliant, well-organized professional engagement activities.
• Serve as a strategic bridge between internal teams and external thought leaders to ensure alignment.
• Demonstrate ability to manage multiple tasks, lead initiatives without formal authority, and collaborate cross-functionally.

Qualifications

• Minimum: Bachelor's degree (Biology, Marketing, Strategy, or Business Administration preferred).
• 10+ years in marketing or sales in biopharmaceuticals, including at least 3 years in KOL management.
• Experience developing engagement plans for thought leader/KOL management and liaising with external stakeholders.
• Experience in Speaker Bureau strategy, including training, content development, and execution of national programs.
• Strong leadership, collaboration, and cross-functional influence without direct authority.
• Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects.
• Excellent oral and written communication, learning agility, financial acumen, and budgeting experience.
• Proficiency with AI tools to drive efficiency and innovation is a plus.

Skills

• KOL management
• Strategic engagement
• Scientific communication
• Market research and CI analysis
• Advisory board planning and execution
• Congress planning and execution
• Cross-functional collaboration
• Speaker bureau strategy
• Budgeting and financial acumen

Education

• Bachelor's degree required; preferred fields include Biology, Marketing, Strategy, or Business Administration.

Additional Requirements

• Travel up to 50% of the time, including weekends and overnight programs; be within territory boundaries due to travel.