Associate Director, Field Marketing - New York

Role Summary

The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team. Supporting New York and neighboring states, this position focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis across the U.S. to shape and execute brand strategy, drive strategic partnerships, facilitate dialogue around the evolving treatment landscape, and position Takeda as a leader in PsO.

Responsibilities

• KOL Engagement: Identify, cultivate, and maintain long-term relationships with national and regional KOLs and APPs in dermatology; develop and execute strategic engagement plans; ensure compliant, accurate, and balanced scientific communication; gather and analyze competitive intelligence; act as liaison between KOLs and Takeda leadership.
• Insight Generation: Capture and analyze customer and market insights to inform regional/national trends and strategic decisions; share insights with cross-functional stakeholders to support marketing strategy and resource optimization.
• Advisory Boards: Plan, develop, and execute advisory board meetings; identify and recruit appropriate advisors; execute meetings to gather insights; synthesize findings into actionable recommendations.
• Congress & Conferences: Support strategy and execution of national/regional congresses; attend events, synthesize insights, organize engagement opportunities, and conduct post-congress debriefs.
• P2P Engagements: Lead partnerships with field leadership to optimize marketing strategies; identify educational needs and opportunities; support speaker bureau development and messaging alignment.
• Cross-functional Partnership: Serve as a strategic bridge between internal teams and external thought leaders; ensure compliant and aligned professional engagement activities; manage multiple tasks and lead initiatives without formal authority.

Qualifications

• Minimum Requirements/Qualifications:
  • Bachelor's degree required, preferably in Biology, Marketing, Strategy, or Business Administration.
  • 10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including at least 3 years in KOL management.
  • Proven experience developing engagement plans for thought leader/KOL management and liaising with external stakeholders.
  • Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
  • Strong leadership, collaboration, and cross-functional influence without direct authority.
  • Highly organized with strong analytical, problem-solving, and strategic thinking skills; ability to manage multiple projects.
  • Excellent oral and written communication, learning agility, financial acumen, and budgeting experience.
  • Experience using AI tools to drive efficiency and innovation.
• Preferred:
  • Experience in Psoriasis therapeutic market
  • New product launch experience
  • Knowledge of buy-and-bill reimbursement models and payer dynamics
  • Skilled in complex biologics

Skills

• Strategic relationship-building with KOLs and APPs
• Market insight capture and synthesis
• Advisory board planning and execution
• Cross-functional collaboration
• Effective communication and briefing

Education

• Bachelor's degree required (Biology, Marketing, Strategy, or Business Administration preferred)

Additional Requirements

• Travel up to 50% of the time, including weekends and overnight programs
• Residence within the territory boundaries due to extensive travel