Role Summary
The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team. This role focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis across the U.S., supporting Michigan and neighboring states. You will shape and execute brand strategy by driving strategic partnerships, facilitating dialogue around the evolving treatment landscape, and positioning Takeda as a leader in PsO. Reports to the Director, Head of HCP Engagements.
Responsibilities
- Identify, cultivate, and maintain long-term relationships with national and regional KOLs and APPs in dermatology.
- Develop and execute strategic engagement plans aligned with brand objectives, serving as SME in psoriasis disease management.
- Ensure compliant, accurate, and balanced scientific communication during interactions with external stakeholders.
- Gather and analyze competitive intelligence to stay informed on KOL alignment and market dynamics.
- Act as a liaison between KOLs and Takeda's leadership, facilitating strategic insights and collaboration opportunities.
Qualifications
- Required: Bachelor's degree (Biology, Marketing, Strategy, or Business Administration preferred).
- 10+ years in marketing or sales within biopharma, including at least 3 years in KOL management.
- Experience developing engagement plans for thought leader/KOL management and liaising with external stakeholders.
- Experience in Speaker Bureau strategy, including training and execution of national programs.
- Strong leadership, collaboration, and influence without direct authority.
- Highly organized with analytical, problem-solving, and strategic thinking skills; ability to manage multiple projects.
- Excellent oral and written communication, with financial acumen and budgeting experience.
- Proficiency with AI tools to drive efficiency and innovation.
Preferred
- Experience in the Psoriasis therapeutic market.
- New product launch experience.
- Knowledge of buy-and-bill reimbursement models and payer dynamics.
- Skilled in complex biologics.
Travel
- Willingness to travel up to 50% of the time, including weekends, overnight programs, and key internal meetings.