Associate Director, Field Marketing - Michigan

Role Summary

The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team, supporting Michigan and neighboring states. The role focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S., shaping and executing brand strategy through strategic partnerships and meaningful dialogue about the evolving treatment landscape.

Responsibilities

• KOL Engagement: Identify, cultivate, and maintain long-term relationships with national and regional KOLs and APPs in dermatology; develop and execute strategic engagement plans; ensure compliant, accurate scientific communication; gather and analyze competitive intelligence; act as a liaison between KOLs and Takeda's leadership.
• Insight Generation: Capture and analyze customer and market insights to inform regional/national trends and brand planning; share insights with cross-functional stakeholders; stay current on activities and communicate insights to the broader team.
• Advisory Boards: Plan and execute advisory board meetings with KOLs to gather insights; identify and recruit appropriate advisors; conduct meetings to gather actionable insights and synthesize recommendations for internal teams.
• Congress and Conferences: Support strategy, planning, and execution of national/regional congresses; attend and synthesize insights; organize KOL engagement opportunities related to congresses; conduct post-congress debriefs.
• P2P Engagements: Lead partnerships with field leadership to optimize marketing strategies; identify educational needs and opportunities; support speaker bureau development and alignment on disease education and brand messaging.
• Cross-functional Partnership: Serve as a strategic bridge between internal teams and external thought leaders; ensure compliance and alignment of professional engagement activities; thrive in a cross-functional, collaborative environment.

Qualifications

• Minimum: Bachelor‚Äôs degree (Biology, Marketing, Strategy, or Business Administration preferred).
• 10+ years in marketing or sales within biopharmaceuticals, including at least 3 years in KOL management.
• Proven experience developing engagement plans for thought leader/KOL management; ability to liaise with external stakeholders.
• Experience in Speaker Bureau strategy, including training, content development, and execution of national programs.
• Strong leadership, collaboration, and cross-functional influence without direct authority.
• Highly organized with analytical, problem-solving, and strategic thinking skills; capable of managing multiple projects.
• Excellent oral/written communication with learning agility, financial acumen, and budgeting experience.
• Proficiency with AI tools to drive efficiency and innovation is a plus.

Skills

• Market research and competitive intelligence
• Stakeholder management and relationship building
• Strategic planning and execution
• Scientific/clinical communications
• Cross-functional collaboration
• Speaker bureau management
• Advisory board planning and synthesis

Education

• Bachelor‚Äôs degree required; preferred fields include Biology, Marketing, Strategy, or Business Administration.

Additional Requirements

• Travel up to 50% of the time, including weekends and overnight programs; able to reside within the territory boundaries due to extensive travel.