Associate Director, Field Marketing - MA and NY

Role Summary

The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team (supporting Massachusetts, New York and neighboring states). You will cultivate and sustain long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis across the U.S., shaping and executing brand strategy by driving strategic partnerships and positioning Takeda as a leader in PsO. You will report to the Director, Head of HCP Engagements.

Responsibilities

• Identify, cultivate, and maintain long-term relationships with national and regional KOLs and APPs in dermatology.
• Develop and execute strategic engagement plans aligned with brand objectives, serving as a SME in psoriasis disease management.
• Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders.
• Gather and analyze competitive intelligence to stay informed on KOL alignment, geographic market drivers, influence points, and provider dynamics.
• Act as a liaison between KOLs and Takeda's leadership, facilitating strategic insights and collaborative opportunities.
• Capture, document, and analyze customer and market insights to identify regional and national trends for market entry planning.
• Share synthesized customer insights with cross-functional stakeholders to support marketing strategy and optimize resources.
• Stay current on customer, competitive, and marketplace activities and share insights to inform brand planning and execution.
• Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management and treatment trends.
• Identify, recruit, and engage appropriate advisors based on therapeutic expertise and strategic objectives; execute advisory boards and meetings to gather actionable insights.
• Facilitate post-meeting debriefs and synthesize insights into actionable recommendations for internal teams.
• Support strategy, planning, and execution of national and regional congresses to advance the Dermatology brand and increase disease state awareness.
• Attend congresses and conferences; synthesize key insights and share compliantly with internal stakeholders.
• Organize KOL engagement opportunities related to congresses, ensuring alignment with strategic objectives.
• Facilitate post-congress debrief sessions to evaluate outcomes and refine engagement strategies.
• Lead partnerships with field leadership to optimize and execute marketing strategies; identify educational needs and opportunities within target markets.
• Support speaker bureau development and maintain communication with members to ensure alignment on disease education and brand messaging.
• Serve as a strategic bridge between internal teams and external thought leaders to ensure alignment and collaboration; ensure activities are compliant and well-organized.
• Demonstrate ability to thrive in a cross-functional environment, manage multiple tasks, and lead initiatives without formal authority.

Qualifications

• Required: Bachelor's degree (Biology, Marketing, Strategy, or Business Administration preferred).
• Required: 10+ years of progressive marketing or sales experience in the biopharmaceutical industry, including at least 3 years in KOL management.
• Required: Proven experience developing engagement plans for thought leader/KOL management and liaising with external stakeholders.
• Required: Experience in Speaker Bureau strategy, including training, content development, and execution of national programs.
• Required: Strong leadership capabilities to set direction, drive alignment, resolve issues, and assess risk.
• Required: Excellent collaboration and influence skills across cross-functional teams without direct authority.
• Required: Highly organized with strong analytical, problem-solving, and strategic thinking skills; ability to manage multiple projects.
• Required: Exceptional oral and written communication skills, with learning agility and budgeting experience; ability to use AI tools to drive efficiency.
• Preferred: Experience in the Psoriasis therapeutic market; product launch experience; knowledge of buy-and-bill reimbursement models and payer dynamics; complex biologics expertise.

Education

• Bachelor's degree required, preferably in Biology, Marketing, Strategy, or Business Administration.

Additional Requirements

• Travel willingness up to 50% of the time, including weekends, overnight programs, and internal meetings.