Associate Director, Field Marketing - Georgia

Role Summary

The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team, supporting Georgia and neighboring states. The role focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S., shaping and executing brand strategy through strategic partnerships, and positioning Takeda as a leader in PsO. Reports to the Director, Head of HCP Engagements.

Responsibilities

• KOL Engagement: Identify, cultivate, and maintain long-term relationships with national and regional KOLs and Advanced Practice Providers (APPs) in dermatology; develop and execute strategic engagement plans; ensure compliant, accurate scientific communication; gather and analyze competitive intelligence; act as a liaison between KOLs and Takeda leadership.
• Insight Generation: Capture and analyze customer and market insights to inform regional and national decisions; share insights with cross-functional stakeholders; stay current on customer, competitive, and marketplace activities and inform brand planning.
• Advisory Boards: Plan, develop, and execute advisory board meetings with KOLs; identify, recruit, and engage advisors; conduct advisory boards and consultant meetings; synthesize insights into actionable recommendations.
• Congress and Conferences: Support strategy, planning, and execution of national and regional congresses; attend and synthesize insights; organize KOL engagement opportunities related to congresses; conduct post-congress debriefs.
• P2P Engagements: Lead partnerships with field leadership to optimize marketing strategies; identify educational needs and opportunities; support speaker bureau development and alignment on disease education and brand messaging.
• Cross-functional Partnership: Serve as a strategic bridge between internal teams and external thought leaders; ensure compliant, well-organized professional engagement activities; thrive in a cross-functional, collaborative environment and lead initiatives without formal authority.

Qualifications

• Required: Bachelor's degree (Biology, Marketing, Strategy, or Business Administration preferred).
• Required: 10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including at least 3 years in KOL management.
• Required: Proven experience developing engagement plans for thought leader/KOL management and liaising with external stakeholders.
• Required: Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
• Required: Strong leadership capabilities; ability to set direction, drive alignment, resolve issues, and assess risk.
• Required: Excellent collaboration and influencing skills across cross-functional teams without direct authority.
• Required: Highly organized with strong analytical, problem-solving, and strategic thinking skills; ability to manage multiple projects.
• Required: Exceptional oral and written communication skills, plus learning agility and budgeting experience; proficient with AI tools to drive efficiency and innovation.
• Preferred: Experience in the Psoriasis therapeutic market.
• Preferred: New product launch experience.
• Preferred: In-depth knowledge of buy-and-bill reimbursement models and payer dynamics.
• Preferred: Skilled in complex biologics.

Education

• Bachelor's degree required; majors such as Biology, Marketing, Strategy, or Business Administration preferred.

Additional Requirements

• Travel: Willingness to travel up to 50% of the time, including weekends, overnight programs, and key internal meetings; must reside within territory boundaries due to extensive travel.