Associate Director, Field Marketing - Colorado / Washington

Role Summary

The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team, supporting Washington and neighboring states. The role focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis across the U.S., shaping and executing brand strategy through strategic partnerships and dialogue, and positioning Takeda as a leader in PsO.

Responsibilities

• Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in dermatology.
• Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert in psoriasis disease management.
• Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders.
• Gather and analyze competitive intelligence to stay informed on KOL alignment, market drivers, and provider dynamics.
• Act as a liaison between KOLs and Takeda's senior and executive leadership, facilitating strategic insights and collaborative opportunities.
• Capture, document, and analyze customer and market insights to inform strategic decisions by the brand team in preparation for market entry.
• Share synthesized customer insights with cross-functional stakeholders to support marketing strategy, optimize resources, and drive brand performance.
• Stay current on customer, competitive, and marketplace activities and share insights with the broader team to inform planning and execution.
• Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management and treatment trends; recruit appropriate advisors; execute meetings and synthesize insights into actionable recommendations.
• Facilitate post-meeting debriefs and lead synthesis of insights for internal teams.
• Support strategy, planning, and execution of national and regional congresses to advance the Dermatology brand and increase disease state awareness.
• Attend congresses within the assigned geographic area; synthesize insights and share compliantly with internal stakeholders.
• Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership; ensure alignment with objectives.
• Facilitate post-congress debriefs to evaluate outcomes and refine strategies.
• Lead partnerships with field leadership to optimize and execute marketing strategies; identify educational needs and opportunities within target markets.
• Support identification and development of the speaker bureau, maintaining communication with members to ensure alignment on disease education and brand messaging.
• Serve as a strategic bridge between internal teams and external thought leaders to ensure alignment and collaboration; coordinate with internal stakeholders to ensure compliant, well-organized engagements.
• Demonstrate ability to thrive in a cross-functional environment, manage multiple tasks, and lead initiatives without formal authority.

Qualifications

• Minimum: Bachelor's degree required, preferably in Biology, Marketing, Strategy, or Business Administration.
• 10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in Key Opinion Leader management.
• Proven experience developing engagement plans for thought leader/KOL management and liaising with external stakeholders.
• Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
• Strong leadership capabilities with the ability to set direction, drive alignment, resolve issues, and assess risk.
• Excellent collaboration skills with the ability to influence cross-functional teams without direct authority.
• Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects simultaneously.
• Exceptional oral and written communication skills, with learning agility, financial acumen, and budgeting experience.
• Proficiency with using AI tools to drive efficiency and innovation is preferred.

Skills

• KOL management
• Strategic engagement planning
• Scientific communications
• Competitive intelligence
• Cross-functional collaboration
• Advisory board facilitation
• Event and congress planning
• Speaker bureau management
• Market research and insights synthesis

Education

• Bachelor's degree required (Biology, Marketing, Strategy, or Business Administration preferred)

Additional Requirements

• Travel: Willingness to travel up to 50% of the time, including weekends and overnight programs.
• Residence within territory boundaries due to travel requirements.