Associate Director, Field Marketing - Colorado / Washington

Role Summary

Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team. This role focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S., supporting Washington and neighboring states. You will shape and execute brand strategy by driving strategic partnerships, facilitating dialogue around the evolving treatment landscape, and positioning Takeda as a leader in PsO. Reports to the Director, Head of HCP Engagements.

Responsibilities

• Identify, cultivate, and maintain long-term relationships with national and regional KOLs and Advanced Practice Providers (APPs) in dermatology.
• Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert in psoriasis disease management.
• Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders.
• Gather and analyze competitive intelligence to stay informed on KOL alignment, market drivers, influence points, and provider dynamics.
• Act as a liaison between KOLs and Takeda's senior and executive leadership, facilitating strategic insights and collaborative opportunities.
• Capture, document, and analyze customer and market insights to identify regional and national trends for brand planning and market entry preparation.
• Share synthesized customer insights with cross-functional stakeholders to support marketing strategy and tactics that drive brand performance.
• Stay current on customer, competitive, and marketplace activities, and share these insights in a structured format with the broader team.
• Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management and unmet medical needs; identify and recruit appropriate advisors; conduct post-meeting debriefs and synthesize actionable recommendations.
• Plan, support, and execute national and regional congress activities to advance the Dermatology brand; organize KOL engagement opportunities related to congresses; conduct post-congress debriefs.
• Lead partnerships with field leadership to optimize and execute marketing strategies; identify educational needs and opportunities; contribute to speaker bureau development.
• Serve as a strategic bridge between internal teams and external thought leaders; ensure compliant, well-organized professional engagement activities; demonstrate ability to thrive in a cross-functional environment.

Qualifications

• Minimum Requirements: Bachelor's degree (Biology, Marketing, Strategy, or Business Administration preferred).
• 10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including at least 3 years in KOL management.
• Proven experience developing engagement plans for thought leader/KOL management; ability to liaise with external stakeholders.
• Experience in Speaker Bureau strategy, including training, content development, and execution of national programs.
• Strong leadership with ability to set direction, drive alignment, resolve issues, and assess risk.
• Excellent collaboration skills; ability to influence cross-functional teams without direct authority.
• Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects.
• Excellent oral and written communication skills, with learning agility and budgeting experience.
• Experience using AI tools to drive efficiency and innovation is advantageous.

Preferred

• Experience in Psoriasis therapeutic market.
• New product launch experience.
• Knowledge of buy-and-bill reimbursement models and payer dynamics.
• Skills in handling complex biologics.

Education

• Bachelor's degree required; preferred fields include Biology, Marketing, Strategy, or Business Administration.

Additional Requirements

• Travel up to 50% of the time, including weekends and overnight programs, plus key internal meetings.
• Must reside within the territory boundaries due to extensive travel. Maternity leave or other leaves not specified here.