Associate Director, Eye Care Portfolio Marketing

Role: Associate Director, Eye Care Portfolio Marketing, leading strategic planning and execution for key brands, including LOE assets and interventional glaucoma, within AbbVie's Eye Care division. Responsibilities: develop and implement integrated marketing plans, manage lifecycle strategies, optimize resource allocation, and oversee budgets and forecasts; collaborate with cross-functional teams such as Market Access, Sales, Finance, Medical, and Regulatory; lead patient activation initiatives and manage external partnerships. Requirements: Bachelor's degree (MBA preferred), 7-9 years in pharmaceutical marketing or market access, with at least 3 years in product management; strong knowledge of healthcare marketing, market access, reimbursement, and lifecycle management; proven leadership in complex, matrixed environments; excellent communication, analytical, and financial skills; willingness to travel up to 35%. HighValue: focus on ophthalmology (Glaucoma), LOE (loss of exclusivity) brands, lifecycle planning, cross-functional leadership, stakeholder collaboration, and patient activation strategies. WorkSetup: travel up to 35%; based in the US, with a hybrid work model likely implied.