Associate Director, DTP Promo, Long-Acting Treatment

Role: Associate Director, Direct-to-Patient (DTP) Marketing at Gilead, focusing on launching a new long-acting HIV therapy. Responsibilities: develop and execute innovative multi-channel marketing campaigns (digital, social media, websites, print), define campaign KPIs, lead market research, manage agency partners, and coordinate cross-functionally with Sales, Legal, Medical, and Regulatory teams. Lead or participate in high-visibility projects, optimize resource allocation, and ensure regulatory compliance of marketing materials. Requirements: 8+ years in pharmaceutical/biotech industry, with 4-6 years in patient or consumer marketing; Bachelor’s degree in marketing or related field, with advanced degrees preferred. HighValue: experience in integrated multi-channel campaigns targeting patients, understanding of pharmaceutical regulations, budget management, and stakeholder collaboration. WorkSetup: willing to travel up to 20%, primarily focused on innovative patient engagement for HIV therapies.