Associate Director/Director, Patient Marketing (US)

Role: Associate Director/Director of Patient Marketing for Scholar Rock’s Phase 3 SMA therapy, responsible for developing and executing comprehensive patient-centric marketing strategies post-launch. Responsibilities: lead omni-channel, compliant patient engagement initiatives including websites, media, digital platforms, and social media; build relationships within the SMA community; collaborate cross-functionally with Patient Services, Medical Affairs, Advocacy, Market Access, Legal, and Regulatory teams; partner with agencies to deliver impactful assets and optimize digital ROI; and oversee budget and operational excellence. Requirements: bachelor’s degree (advanced preferred), 6+ years in pharma/biotech marketing with digital strategy experience, especially in rare or neuromuscular diseases; proven success in patient engagement campaigns; strong understanding of compliance, regulatory, and legal frameworks; experience managing agencies and budgets; excellent stakeholder management and communication skills; entrepreneurial mindset; willing to travel up to 30%. High-value: late-stage neuromuscular disease focus, SMA indication, patient engagement in rare/highly specialized environments, digital marketing expertise, and cross-functional leadership in a high-growth, first-launch setting.