Associate Director / Director, Market Access Marketing

Role Summary

This position will serve as the Market Access lead on the Product Strategy team and will lead the strategic development, cross-functional integration, and executional excellence of US Market Access marketing initiatives that support optimal access and reimbursement of the Oncology product portfolio.

Responsibilities

• Develop and execute integrated market access brand plan, annual operational plan and new product/indication launch planning activities
• Collaborate with Product Strategy and across Market Access functions to ensure appropriate alignment and integration of strategy
• Develop compelling value propositions, messaging, and promotional materials for field teams (e.g., Payer, Key Account Management, Field Access Managers)
• Provide input to HEOR studies and translate findings into promotable resources communicating clinical and economic value to payers and organized customers
• Develop, implement, and pull-through branded and unbranded market access promotional plan and educational activities; including planning, resource creation, and implementation across payer, IDN, VA, DoD and emerging organizations
• Develop, implement, and execute personal and non-personal print, digital media and video promotional plans and associated resources
• Serve as a strategic communication bridge between Product Strategy and Market Access teams to ensure understanding of market dynamics, product performance, and alignment on messaging, priorities, and execution
• Support training of field teams on access messaging, tools and resources
• Collaborate with Payer team in the monitoring of payer formulary and policy access
• Plan and execute advisory boards and engagement activities with external experts to gather insights and inform strategy
• Design and implement qualitative and quantitative Market Access market research to inform strategy and implementation
• Collaborate with Medical, Legal, Regulatory, and Compliance colleagues to gain approval of educational and promotional resources
• Collaborate with Global Value and Access team, as needed
• Work with external agencies to manage projects from concept to completion on time and within budget; while measuring success vs industry benchmarks and ensuring strategic alignment and executional excellence
• Manage annual budget, POs, invoice approvals, and monthly accruals and projections
• Develop and deliver internal and external presentations to support the US Market Access Team
• Work in a fast-paced environment, rapidly assimilate information, make decisions, prioritize and manage multiple projects/priorities

Qualifications

• Extensive experience in the pharmaceutical/biotech industry, with a strong preference for oncology/hematology market knowledge of oral and IV agents, including knowledge of oncology GPOs and large, organized hospital and community oncology customers
• Experience in brand marketing, or market access marketing
• Knowledge of payer marketing, managed care, state and federal reimbursement sectors
• Strategic and innovative mindset with attention to detail
• Ability to think strategically and translate strategy into tactical implementation
• Executive presence with strong verbal/written communication and interpersonal skills
• Strong project management, agency and budget management experience
• Demonstrated ability to work effectively with cross-functional stakeholders
• Experience working within appropriate compliance, medical, legal and regulatory environments (i.e., promotional review processes, fair market value, Sunshine Act, HIPAA, etc.)
• Demonstrated knowledge of MS Office Suite. Experience working within regulatory/compliance, systems/technology preferred (e.g. Fair Market Value systems, Veeva, Mobile Locker, CRM, SharePoint, WebEx, audio/video/projection, etc.)

Education

Additional Requirements