Associate Director, Direct-to-Patient (DTP) Marketing, Oncology

Role: Associate Director, DTP/Patient Marketing Oncology, responsible for developing and executing patient-centric marketing strategies to support oncology brands. Objectives include enhancing patient engagement, disease awareness, and treatment adoption through integrated multichannel campaigns. Responsibilities encompass campaign development across digital media, websites, social platforms, advocacy partnerships, and field materials; setting KPIs and performance metrics; leveraging patient insights and market research; managing agency relationships; ensuring regulatory and legal compliance; and collaborating with cross-functional teams including Medical Affairs, Legal, Regulatory, and Market Research. Qualifications: Bachelor's degree with 10+ years or advanced degrees with relevant experience in pharmaceutical or biotech marketing, especially within oncology or specialty therapeutics. Preferred skills include experience in digital and omnichannel marketing, product launches, stakeholder management, and data-driven decision making. High-value specifics include oncology therapeutic areas, patient engagement, oncology product launch support, and experience with complex cross-functional initiatives. Leadership accountabilities involve fostering inclusion, talent development, and empowering teams. Location details, travel expectations, and compensation range are included, emphasizing a strategic, collaborative, and compliant approach to oncology patient marketing.