Associate Director, Digital Marketing - HCP
Vertex Pharmaceuticals
June 27, 2026
Remote friendly (Boston, MA)
United States
Marketing
General Summary:
- Develop and execute digital marketing strategies to enhance engagement and communication with healthcare professionals (HCPs) within the US Kidney Business Unit. Create and implement omnichannel communication journeys, execute non-personal promotion (NPP), and leverage search and AI strategies. Serve as the Legal and Regulatory HCP Digital lead to ensure compliance with regulatory and compliance standards.
Key Duties And Responsibilities:
- Develop and execute HCP digital marketing strategies, including content creation and omnichannel communication journeys
- Lead NPP execution (CRM, automated engagement tactics, banner ads, and website content)
- Implement and optimize search, AI, and predictive analytics strategies to improve targeting and personalization
- Collaborate cross-functionally (marketing, IT, analytics, insights, compliance)
- Define/oversee digital measurement frameworks; build performance dashboards; translate analytics into actionable insights and next-best-action strategies
- Stay current on industry trends and best practices in HCP engagement and regulatory compliance
- Ensure all digital marketing activities comply with regulatory and compliance standards
Knowledge And Skills:
- Digital marketing expertise (content creation, omnichannel, NPP)
- Experience with CRM systems, real-time engagement (RTE) tools, banner ads, and website content management
- Proficiency in search and AI strategies
- Strong project management
- Strong analytical skills and data-driven insights
- Excellent communication and collaboration
- Knowledge of pharmaceutical regulatory and compliance standards
Education And Experience:
- Bachelor’s degree in Marketing, Business, or related field (advanced degree preferred)
- 7+ years digital marketing experience with a focus on HCP engagement in pharma/healthcare
- Proven track record developing/executing digital marketing strategies and campaigns
Benefits/Pay/Application instructions:
- Pay range: $162,800 - $244,200
- Eligible for annual bonus and annual equity awards
- Develop and execute digital marketing strategies to enhance engagement and communication with healthcare professionals (HCPs) within the US Kidney Business Unit. Create and implement omnichannel communication journeys, execute non-personal promotion (NPP), and leverage search and AI strategies. Serve as the Legal and Regulatory HCP Digital lead to ensure compliance with regulatory and compliance standards.
Key Duties And Responsibilities:
- Develop and execute HCP digital marketing strategies, including content creation and omnichannel communication journeys
- Lead NPP execution (CRM, automated engagement tactics, banner ads, and website content)
- Implement and optimize search, AI, and predictive analytics strategies to improve targeting and personalization
- Collaborate cross-functionally (marketing, IT, analytics, insights, compliance)
- Define/oversee digital measurement frameworks; build performance dashboards; translate analytics into actionable insights and next-best-action strategies
- Stay current on industry trends and best practices in HCP engagement and regulatory compliance
- Ensure all digital marketing activities comply with regulatory and compliance standards
Knowledge And Skills:
- Digital marketing expertise (content creation, omnichannel, NPP)
- Experience with CRM systems, real-time engagement (RTE) tools, banner ads, and website content management
- Proficiency in search and AI strategies
- Strong project management
- Strong analytical skills and data-driven insights
- Excellent communication and collaboration
- Knowledge of pharmaceutical regulatory and compliance standards
Education And Experience:
- Bachelor’s degree in Marketing, Business, or related field (advanced degree preferred)
- 7+ years digital marketing experience with a focus on HCP engagement in pharma/healthcare
- Proven track record developing/executing digital marketing strategies and campaigns
Benefits/Pay/Application instructions:
- Pay range: $162,800 - $244,200
- Eligible for annual bonus and annual equity awards