Associate Director, Digital Marketing

Position Summary
The Digital Marketing Associate Director will lead the execution of non-personal promotion (NPP) initiatives across both HCP (Healthcare Professional) and DTC (Direct-to-Consumer) channels. This role is responsible for driving digital engagement, optimizing content performance, and ensuring seamless omnichannel execution to support brand objectives.

Essential Functions
- Lead development and deployment of HCP and Consumer digital channels and media plans/assets (websites, social media, banners, 3rd-party platforms, SEM, CRM, etc.) in collaboration with HCP and Consumer marketing
- Manage creation and adaptation of derivative content for various digital platforms, including owning content and approvals through the promotional review committee
- Execute the omnichannel strategy, ensuring alignment across digital touchpoints, including development of content and segment-level engagement objectives
- Monitor and manage content expiration to ensure compliance and relevance
- Oversee website UX enhancements to improve engagement and conversion (in close collaboration with media plans)
- Lead FAST-P optimizations and outreach initiatives to activate and retain patients
- Ensure timely content updates and expiration management across assets
- Collaborate with HCP and Patient marketing leads to plan, assess, and optimize media plans for HCP and Patient audiences
- Collaborate with Field teams to enable high-quality execution and impact with digital strategies and messaging
- Manage key vendor relationships for media and digital strategy and content creation

Minimum Qualifications
- Bachelor’s degree (preferably Marketing, Communications, or related field); MBA preferred
- 7+ years of experience in the pharmaceutical or healthcare industry; 5+ years of experience in digital marketing
- Strong understanding of HCP and DTC marketing strategies and regulatory requirements
- Proven experience managing large-scale digital campaigns and media budgets
- Proficiency in CRM platforms, digital analytics, and content management systems
- Excellent project management, communication, and cross-functional collaboration skills

Preferred Qualifications
- Experience with patient support programs and digital access tools
- Familiarity with Formtrak or similar access platforms
- Strategic thinker with a hands-on approach to execution

Competencies/Conduct
- Data-driven and analytical mindset with strong business acumen
- Outstanding presentation and written communication skills
- Cross-functional collaboration and relationship building
- Strategic thinking; ability to constructively challenge and influence decision-making
- Ability to set and maintain multiple priorities in a fast-paced, deadline-oriented environment
- Strong organization, time management, attention to detail, and accuracy
- Ability to translate strategies into actionable operational plans and assure implementation
- Comprehensive understanding of sales force effectiveness methodologies, tools, and techniques

Benefits
- 3 weeks’ vacation plus floating holidays and sick leave
- 401(k) and Profit Sharing Plan (Company match of 75% on your first 6% of contributions; profit sharing contribution equal to 4% of eligible pay)
- U.S. Employee Stock Purchase Plan (15% Discount)
- Comprehensive Medical, Dental, Vision, Life and Disability coverage
- Health, Dependent Care and Limited Purpose Flex Spending and HSA options
- Adoption assistance
- Tuition reimbursement
- Concierge/personal assistance services
- Voluntary benefits including Legal, Pet Insurance and Critical Illness coverage
- Gym, fitness facility and cell phone discounts