Associate Director, Digital Insights & Analytics
Biogen
7 months ago
Remote friendly (Cambridge, MA)
United States
Marketing
What You’ll Do
- Collaborates with marketing product managers, omnichannel (OCE) team members, field excellence and agency partners to understand key business questions and marketing objectives
- Conduct patient journey analyses, HCP segmentation, marketing mix optimization from a digital measurement lens
- Develop and implement data-driven solutions using advanced analytics and machine learning, predictive algorithms, and AI-powered tools to assist in resource allocation and streamline processes
- Lead the development of statistical and machine learning models to quantify effects and interactions affecting patients’ and healthcare journeys, focused on digital media and channels
- Develop statistical model-based omnichannel marketing solutions to optimize message delivery and maximize impact across channels
- Develop attribution model solutions to optimize message delivery and timing across channels
- Develop patient journey experience to understand how key symptoms led to diagnoses
- Provide recommendations to US brand managers on healthcare providers reached by field, email, media, and website by monitoring channel KPIs
- Initiate and conduct analyses, collaborate internally, and direct partners in monthly, quarterly, and ad-hoc deliverables
- Partner with third-party vendors/agencies to define measurement strategy and ensure necessary data is available at the right level for evaluation and optimization
Qualifications
Required Skills
- Bachelor’s degree required; advanced technical degree preferred (e.g., math, physics, engineering, finance, computer science)
- Minimum 7 years of experience in advanced analytics
- Experience building models for media mix analysis
- Ability to translate technical information to non-technical business partners
- Experience in model development, validation, and implementation
- Experience with large datasets; ability to write SQL for data extraction and manipulation
- Proficiency in Python or R for data analysis and modeling
- Depth of experience with CRM analytics, website analytics, digital media analytics, and digital media strategy; leverage digital data to guide strategy
- Analytical problem-solving skills; scope and deliver iteratively
- Cross-functional collaboration with Insights & Analytics, Field Excellence, Omnichannel Excellence, and Alliance Partners
- Strong communication skills (oral/written); synthesize into structured PowerPoint deliverables; detail-oriented, quality-focused; team-oriented
- Robust project management and cross-functional coordination
- High intellectual curiosity to identify and lead actionable analyses
- Driven, self-motivated, high-energy, confident, creative, able to own a high-profile business area
Preferred Skills
- Biotech/pharma experience preferred
Benefits
- Medical, Dental, Vision, Life insurances; Fitness & Wellness programs (fitness reimbursement); Short- and Long-Term Disability insurance; paid vacation and end-of-year shutdown; company paid holidays and personal days; sick time; paid maternity and parental leave; 401(k) with company match; employee stock purchase plan; tuition reimbursement up to $10,000/year; Employee Resource Groups participation
- Collaborates with marketing product managers, omnichannel (OCE) team members, field excellence and agency partners to understand key business questions and marketing objectives
- Conduct patient journey analyses, HCP segmentation, marketing mix optimization from a digital measurement lens
- Develop and implement data-driven solutions using advanced analytics and machine learning, predictive algorithms, and AI-powered tools to assist in resource allocation and streamline processes
- Lead the development of statistical and machine learning models to quantify effects and interactions affecting patients’ and healthcare journeys, focused on digital media and channels
- Develop statistical model-based omnichannel marketing solutions to optimize message delivery and maximize impact across channels
- Develop attribution model solutions to optimize message delivery and timing across channels
- Develop patient journey experience to understand how key symptoms led to diagnoses
- Provide recommendations to US brand managers on healthcare providers reached by field, email, media, and website by monitoring channel KPIs
- Initiate and conduct analyses, collaborate internally, and direct partners in monthly, quarterly, and ad-hoc deliverables
- Partner with third-party vendors/agencies to define measurement strategy and ensure necessary data is available at the right level for evaluation and optimization
Qualifications
Required Skills
- Bachelor’s degree required; advanced technical degree preferred (e.g., math, physics, engineering, finance, computer science)
- Minimum 7 years of experience in advanced analytics
- Experience building models for media mix analysis
- Ability to translate technical information to non-technical business partners
- Experience in model development, validation, and implementation
- Experience with large datasets; ability to write SQL for data extraction and manipulation
- Proficiency in Python or R for data analysis and modeling
- Depth of experience with CRM analytics, website analytics, digital media analytics, and digital media strategy; leverage digital data to guide strategy
- Analytical problem-solving skills; scope and deliver iteratively
- Cross-functional collaboration with Insights & Analytics, Field Excellence, Omnichannel Excellence, and Alliance Partners
- Strong communication skills (oral/written); synthesize into structured PowerPoint deliverables; detail-oriented, quality-focused; team-oriented
- Robust project management and cross-functional coordination
- High intellectual curiosity to identify and lead actionable analyses
- Driven, self-motivated, high-energy, confident, creative, able to own a high-profile business area
Preferred Skills
- Biotech/pharma experience preferred
Benefits
- Medical, Dental, Vision, Life insurances; Fitness & Wellness programs (fitness reimbursement); Short- and Long-Term Disability insurance; paid vacation and end-of-year shutdown; company paid holidays and personal days; sick time; paid maternity and parental leave; 401(k) with company match; employee stock purchase plan; tuition reimbursement up to $10,000/year; Employee Resource Groups participation